Who is this event for?

This event is aimed at learners studying for CIM Marketing Leadership Programme, CIM Foundation Certificate in Professional & Digital Marketing , CIM Certificate in Professional & Digital Marketing, CIM Diploma in Professional & Digital Marketing, Market Research Executive Apprenticeship, Digital Product Manager Apprenticeship, PR & Communications Assistant Apprenticeship, Corporate Responsibility & Sustainability Apprenticeship, AI Marketing Executive Apprenticeship, AI Marketing Manager Apprenticeship, Multi-channel Marketer Apprenticeship, AI Multi-channel Marketer Apprenticeship, Marketing Executive Apprenticeship, Marketing Manager Apprenticeship, AI Digital Product Manager Apprenticeship, AI Communications Manager Apprenticeship, AI Corporate Responsibility & Sustainability Apprenticeship, AI Strategy and Opportunity Apprenticeship, AI Adoption, Procurement and Governance Apprenticeship, AI Delivery and Organisational Transformation Apprenticeship and for AI Content Creator Apprenticeship .

About this event

A good idea rarely sells itself. This session shows how to build a concise, credible business case using evidence, options, benefits, costs and risk, helping you present recommendations in a way that makes it easier for others to say yes.