£1500.00* + VAT
18 May 2019, £1800.00* + VAT
Tutor: Steve Bax
Leading Change Mandatory18 May 2019 - 19 May 2019
Reference ID: CIMMLPCamWE0519
01 February 2020, £1600.00* + VAT
Tutor: Alistair Pryde
Leading Change Mandatory01 February 2020
15 February 2020
Reference ID: CIMMLPEdinSS1119
Course overviewSenior level marketers need to be able to identify the key influences on the future drivers of the organisation and match those with organisational resource to determine future direction. This Award forms part of the CIM Marketing Leadership Programme.
DurationThis module takes 6 months.
- Level 6 qualification (ie a full honours degree) in any discipline, plus 7+ years marketing experience,
- OR; Level 6 qualification (ie a full honours degree) in Marketing, plus 5+ years marketing experience,
- PLUS; Evidence of career progression, a sufficiently strategic current role and IELTS 7 or equivalent (if first language isn't English).
Leading Change MandatoryStudy hours: 200
A key aspect of a senior marketer’s role is leading and managing change within an organisation. This module will enable you to:
- meet the challenges of change by providing a platform for supporting future responses
- harness organisational potential and sustain innovation
- develop an understanding of how the organisation’s assets can be managed
- sustain a clear market position to guide, support and implement market-led change within an organisation.
Assessment: Organisation based assignment.
What our students say
Working with Thomas McAlinden my tutor has been fantastic. The feedback I received on my draft was seriously impactful and helped shape my assignment in the final weeks. The greatest benefit to me was that Thomas was always on hand to help. Every phone call, email or text was answered and responded to without delay.
In a nutshell, studying for the Diploma, with the great support from the tutors, has given me a fantastic grounding and structure around which to make and implement marketing strategy and activity. It has also given me a lot of confidence.
You really have been so so helpful, and I really appreciate it. CMC are lucky to have such wonderful staff who really go the extra mile.
The tutors were fantastic and all the materials provided were great. I always recommend Cambridge Marketing College.
Cambridge Marketing College has amazing tutors, friendly administration staff and great teaching material.
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