£1500.00* + VAT
16 May 2020, £1800.00* + VAT
Tutor: Steve Bax
Leading Change Mandatory16 May 2020 - 17 May 2020
Reference ID: CIMMLPCamWE1019
01 February 2020, £1600.00* + VAT
Tutor: Alistair Pryde
Leading Change Mandatory01 February 2020
15 February 2020
Reference ID: CIMMLPEdinSS1119
* Please note: Awarding body membership and/or assessment fees are not included.
A key aspect of a senior marketer’s role is leading and managing change within an organisation. This module will enable you to meet the challenges of change by providing a platform for supporting future responses through harnessing organisational potential and sustainable innovation. In addition you will develop an understanding of how the organisation’s assets can be managed to build and sustain a clear market position to guide, support and implement market-led change within an organisation.
This Award also forms part of, and receives the same tuition support as, the CIM Marketing Leadership Programme.
- Level 6 qualification (ie a full honours degree) in any discipline, plus 7+ years marketing experience,
- OR; Level 6 qualification (ie a full honours degree) in Marketing, plus 5+ years marketing experience,
- PLUS; Evidence of career progression, a sufficiently strategic current role and IELTS 7 or equivalent (if first language isn't English).
Leading Change MandatoryStudy hours: 200, split into a provided weekly study plan.
- Build, lead and manage change
- Change culture and organisational agility
- Handling resistance to change
- Strategic planning for change
You can view the full syllabus for this module here.
Assessment: Work based assignment on an organisation of your choice.
What our students say
Really good. I am enjoying it very much”: It’s opened my eyes to things I didn’t know” such as “how I shop as a consumer. My Line Manager is very helpful and supportive and my tutor is lovely and helpful. It’s reassuring to know I can reach out to him.
Working with Thomas McAlinden my tutor has been fantastic. The feedback I received on my draft was seriously impactful and helped shape my assignment in the final weeks. The greatest benefit to me was that Thomas was always on hand to help. Every phone call, email or text was answered and responded to without delay.
The tutors were fantastic and all the materials provided were great. I always recommend Cambridge Marketing College.
Cambridge Marketing College has amazing tutors, friendly administration staff and great teaching material.
In a nutshell, studying for the Diploma, with the great support from the tutors, has given me a fantastic grounding and structure around which to make and implement marketing strategy and activity. It has also given me a lot of confidence.
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