Corporate training B2B social media for the baffled

From planning and analytics, to writing great content that works, this is the one course that B2B marketers cannot afford to miss.

Training overview

During this one day course, you will learn how to create and deliver effective B2B social media strategies as part of your organisation's wider marketing and communication programmes.


The course content includes:

  • Social media today
  • Social media planning
  • Audiences and plotting customer journeys
  • Effective digital content
  • The use of words, images and video
  • Analytics of social media data


Attendees will be able to:

  • Create a B2B social media strategy and tactical campaign
  • Set smart objectives, monitor progress and demonstrate ROI
  • Understand your target audiences and the customer journey
  • Confidently choose appropriate digital tools
  • Create a content strategy to balance what the customer wants and needs to hear
  • Develop a digital dashboard for measuring social media success
CPD Certified

Need more information?

To find out more about our corporate training or to discuss your requirements, please contact Charlotte Lestienne on:

+44 (0)1954 234940 Enquire now
Alternatively, you can talk to a team member using the LIVE CHAT at the bottom of your screen.