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Introduction to CSR & Marketing Sustainability for Marketers

Empower your marketing team with an understanding of Marketing Sustainability and how it is already impacting your business.

Workshop Outline

  • Learn about the opportunities for CSR and Marketing Sustainability and how these are already impacting your business
  • Learn about the macro situation both globally and locally, the Sustainable Development Goals and how are they affecting your industry
  • Learn the key definitions and terms involved in CSR and Marketing Sustainability
  • Explore the new Purpose-driven Marketing Mix that is redefining your business
  • Identify new campaign and project ideas for your own organisation

Interactive Workshop

Through facilitated discussion, find your top 3 Marketing Sustainability Challenges and identify potential projects for your business

Workshop Format

Hybrid sessions, allowing for in-person and virtual attendance - Mural white-boarding and Zoom video conferencing to ensure an immersive and interactive experience for all attendees


Leave the workshop with:

  • New innovation opportunities
  • Valuable information to share with management and peers
  • New opportunities to gain competitive advantage

Post-workshop Next Steps

This workshop is an introduction to Marketing Sustainability, which may lead on to deeper exploration and support, using the Cambridge Marketing College Marketing Sustainability Toolkit, in-house consultancy and further training.