Level 4

PR & Communications Assistant Apprenticeship

Build, protect and maintain positive reputation for brands, organisations and individuals. Understand the role of PR today and what it takes to effectively plan and create great PR content.

"Our PR & Communications Assistant apprentices are often new to PR/communications, but after the in-depth programme they learn and can use the skills of planning communication, of writing engaging content for the media or social media, of developing internal communications, and in how to evaluate communications." - Alan Anstead, Apprenticeship Tutor and PR Course Leader

Roles this apprenticeship applies to

Junior Account Executives, Junior Consultants, Junior Press Officers, Junior Publicists, Public Affairs Assistants, Campaign Assistants, PR Assistants and Communications Assistants.

How this apprenticeship works

  • 20% of work hours spent off-the-job training
  • Blended learning, with online study materials, a monthly one-to-one Skype tutorial and topic specific webinars

Duration and cost

The learning section of the apprenticeship is up to 15 months. The end point assessment period is up to 14 Weeks thereafter. The cost is £9,000.

End point assessment

To complete the apprenticeship, apprentices have to complete an End Point Assessment (EPA). This assessment includes:

  • A knowledge test
  • A project report
  • A portfolio
  • A 10 minute presentation
  • A 25 minute Q&A

Key syllabus

Section 1: PR Today - The Role of PR and PR as a Profession

  • Media Management and Digital PR
  • Internal Communications
  • Stakeholder Engagement and Publics

Section 2: Planning and Implementing Campaigns

  • PR Planning and Strategy
  • Objectives and Risk Analysis
  • Tactics for Implementing a PR campaign including scheduling and resources

Section 3: Producing Written Content

  • Writing Compelling Content and Creating a Press Release
  • Techniques for other written content, e.g. Social Media, articles for publication

Section 4: Supporting Production of Non-written Content

  • Still Images, Photos, Infographics
  • Moving images, Film and Video

Section 5: Content Distribution

  • Content Curation
  • Content Sources
  • Software and Channels 

Section 6: Evaluating PR activity

  • Research
  • Evaluation
  • Stockholm Accords

Section 7: IT for PR Campaign

  • Tools
  • Analytics

Section 8: Overview of Management of PR Activity

  • Stock take and recap

What our students say

The course material follows a logical structure and provides a variety of learning methods depending on preference. The level of support provided by the college is outstanding. My learning is tailored to my personal objectives and work priorities which means I can balance workloads alongside developing my career aspirations as a marketing professional.

Kimberley Wright Marketing Executive Apprentice, Expleo

Cambridge Marketing College has helped me to build my knowledge and expand my skills within PR. Once a week, my employer lets me take a study day, which entails anything from writing a press release, to implementing a crisis communications plan. This helps me in my role at Sage and puts my skills to the test.

Georgia Lovell PR and Communications Apprentice, Sage

It is really interesting. I don’t have formal training so all the theory is really useful. The Learning Zone is easy to use and easy to navigate in. It’s all interesting. I’m not a reader, so love the videos and doing things. I like talking through with my tutor because he has a different perspective.

Alice W Apprentice PR and communications Assistant, EI Group

Cambridge Marketing College’s apprenticeship courses are brilliant - there is a wealth of knowledge and different types of media freely available. The tutors are always available to answer questions and push you to achieve your best. This course has given me the courage to challenge myself and the organisation I work within!

Alice Bartlett Marketing Executive Apprentice, Cardzone

Really good and really interesting having an academic perspective. I am Enjoying that there are lots of different theories. The Online Learning Zone is easy to use. At the beginning, I used to study on Fridays but this didn’t work because people were off, so Fridays were really busy. Now I am booking the study time in meeting rooms and it is much better!

Charlotte E Apprentice PR and communications Assistant, Fareham Borough Council
Thank you and everyone at CMC for your help, you’ve made this such an enjoyable experience (so good I did it twice!).
This apprenticeship has opened up so many  great opportunities already, I’m looking forward to the future.

Seb Anning Apprentice PR and Communications Assistant, EKC

Really positive and really beneficial. I have been able to put into practice on a daily basis.

Danielle G Apprentice Marketing Executive, Coventry City Council

Register your interest!

To register your interest, or if you have any questions about the marketing apprenticeships, contact Charlotte Lestienne on:

+44 (0)1954 234941 REGISTER YOUR INTEREST
Alternatively, you can talk to a team member using the LIVE CHAT at the bottom of your screen.

Approved provider

The College is approved by the Institute for Apprenticeships and Technical Education and is listed on the Register of Training Apprentice Providers (RoATP). It is also a member of the Association of Employment and Learning Providers (AELP) and an End Point Assessment Organisation (EPAO) for the PR & Communications Assistant apprenticeship. All our policies (including Prevent Strategy, Health and Safety, Complaints procedure, Equality & Diversity and Safeguarding) are available on request by contacting apprenticeships@marketingcollege.com.

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