PR & Communications Assistant Apprenticeship

Revised

Level: 4
Duration: 15

Study options: Online learning
Cost: £9,000

Build, protect and maintain positive reputation for brands, organisations and individuals. Understand the role of PR today and what it takes to effectively plan and create great PR content.

Our PR & Communications Assistant apprentices are often new to PR/communications, but after the in-depth programme they learn and can use the skills of planning communication, of writing engaging content for the media or social media, of developing internal communications, and in how to evaluate communications.

— Alan Anstead, Apprenticeship Tutor and PR Course Leader

Benefits for the apprentice and employer

Apprentices learn vital skills they can apply directly to their roles, including planning and implementing campaigns, producing written and non-written content and evaluating PR activity
Apprentices will be fully qualified in 20 months
It is a cost effect training solution for your company

Who is this apprenticeship for?

Campaign Assistant, Communications Assistant, Internal Communications Assistant, Junior Account Executive, Junior Press Officer, Junior Publicist. Public Affairs Assistant, Public Relations Assistant

How this apprenticeship works

Minimum of 6 hours off-the-job training per week
Blended learning, with online study materials, a monthly one-to-one online tutorial, and topic specific webinars

Duration and cost

The learning section of the apprenticeship is up to 15 months. The end point assessment period is up to 5 months thereafter. The cost is £11,000.

Skills and behaviours

Builds strong relationships with stakeholders including the media
Supports campaigns and sustainability initiatives
Creates written and non-written content
Plans and delivers engagement activities
Acts professionally and with integrity
Takes responsibility and initiative
Works collaboratively
Takes ownership of their work and is organised

End point assessment — EPA

To complete the apprenticeship, apprentices have to complete an End Point Assessment (EPA). This assessment includes:

Written project report
Presentation and questioning
Portfolio of evidence
Professional discussion

What our apprentices say

It is really interesting. I don’t have formal training so all the theory is really useful. The Learning zone is easy to use and easy to navigate. It’s all interesting. I’m not a reader, so love the videos and doing things. I like talking through with my tutor because he has a different perspective.

I want to express my deep gratitude to Cambridge Marketing College for the support I've received since my first day in October. Alan, my tutor, is amazing. His support throughout the course and the monthly tutorial meetings were invaluable. Nigel, my English tutor, deserves special mention for his help, with his support I could achieve an A* in my GCSE in English (With his words: The score of 90% is the highest I have seen for a Reading exam). Ruth, you were always so ready to help and so kind. Thank you so much. I truly recommend Cambridge College Marketing.

I feel so grateful to have had the opportunity to complete an apprenticeship with Cambridge Marketing College. As a career changer, it was just what I was looking for in terms of gaining knowledge and being able to apply that immediately in my day-to-day role. I felt well supported, it was a great way of obtaining a qualification, and I’d strongly recommend it to anyone considering doing an apprenticeship.

Key syllabus

The Role of PR and Communications
PR as a Profession
Media Relations
Digital PR & Social Media
Corporate Identity & Reputation
Internal Communications
Crisis Management
Stakeholder Engagement
Social Responsibility
Dialogue & Persuasion
Managing Events

The Role of PR and Communications
PR as a Profession
Media Relations
Digital PR & Social Media
Corporate Identity & Reputation
Internal Communications
Crisis Management
Stakeholder Engagement
Social Responsibility
Dialogue & Persuasion
Managing Events

Written and Non-written Content
PR Pitches
SEO Best Practice
Content Curation & Management

PR Research
PR Measurement
Evaluation & Analysis of PR
Managing PR
Working in a PR Agency

PR & Communications Assistant Apprenticeship

Benefits for the apprentice and employer

Who is this apprenticeship for?

How this apprenticeship works

Duration and cost

Skills and behaviours

End point assessment — EPA

What our apprentices say

Key syllabus

Why use Cambridge Marketing College as your apprentice training provider?

Apprenticeships are a way to develop and upskill your workforce.

Benefits for the apprentice and employer

Who is this apprenticeship for?

How this apprenticeship works

Duration and cost

Skills and behaviours

End point assessment — EPA

What our apprentices say

Key syllabus

Module 1: PR and Communications Today

Module 2: PR and Communications Planning

Module 3: Content Creation, Curation and Management

Module 4: Measurement and Evaluation

Why use Cambridge Marketing College as your apprentice training provider?

Apprenticeships are a way to develop and upskill your workforce.