Level 4

PR & Communications Assistant Apprenticeship


Building, protecting and maintaining positive reputation for brands, organisations and individuals.

Who is this apprenticeship for?

This apprenticeship is for Junior Account Executives, Junior Consultants, Junior Press Officers, Junior Publicists, Public Affairs Assistants, Campaign Assistants, PR Assistants and Communications Assistants.

How does it work?

  • 20% of work hours spent off-the-job training
  • Blended learning, with online study materials and a monthly one-to-one Skype tutorial, plus topic specific webinars.

What does it cover?

  • Planning and implementing campaigns
  • Content Distribution
  • Evaluating PR activity
  • Overview of management of PR activity

What do I get?

  • New knowledge, skills and behaviours
  • An apprenticeship qualification Level 4

More information

You can find more information about the PR & Communications Assistant Apprenticeship on the Institute for Apprenticeships and Technical Education website.

Duration and cost

The learning section of the apprenticeship is up to 18 months. The end point assessment period is up to 5 months thereafter. The cost is £9,000.

End point assessment

To complete the apprenticeship and ensure the Standards have been met, apprentices have to complete an end-point-assessment (EPA), an independent End Point Assessor approved by the Register of End Point Assessors.

The assessment includes:

  • A Knowledge Test
  • A Project Report
  • A Portfolio of Evidence
  • A 10 minute presentation
  • 25 minutes answering verbal questions

Key syllabus

Section 1: PR Today The Role of PR and PR as a Profession

  • Media Management and Digital PR
  • Internal Communications
  • Stakeholder Engagement and Publics

Section 2: Planning and Implementing Campaigns

  • PR Planning and Strategy
  • Objectives and Risk Analysis
  • Tactics for Implementing a PR campaign including scheduling and resources

Section 3: Producing Written Content

  • Writing Compelling Content and Creating a Press Release
  • Techniques for other written content, e.g. Social Media, articles for publication

Section 4: Supporting Production of Non-written Content

  • Still Images, Photos, Infographics
  • Moving images, Film and Video

Section 5: Content Distribution

  • Content Curation
  • Content Sources
  • Software and Channels 

Section 6: Evaluating PR activity

  • Research
  • Evaluation
  • Stockholm Accords

Section 7: IT for PR Campaign

  • Tools
  • Analytics

Section 8: Overview of Management of PR Activity

  • Stock take and recap

What our students say

Really positive and really beneficial. I have been able to put into practice on a daily basis.

Danielle G Apprentice Marketing Executive, Coventry City Council

Cambridge Marketing College has helped me to build my knowledge and expand my skills within PR. Once a week, my employer lets me take a study day, which entails anything from writing a press release, to implementing a crisis communications plan. This helps me in my role at Sage and puts my skills to the test.

Georgia Lovell PR and Communications Apprentice, Sage

Really good and really interesting having an academic perspective. I am Enjoying that there are lots of different theories. The Online Learning Zone is easy to use. At the beginning, I used to study on Fridays but this didn’t work because people were off, so Fridays were really busy. Now I am booking the study time in meeting rooms and it is much better!

Charlotte E Apprentice PR and communications Assistant, Fareham Borough Council

I am really enjoying it and I am finding the Learning Zone engaging. I look forward to the catch ups with my tutor. All is very relevant. It doesn't feel like work because I am enjoying it. It's not easy but it's enjoyable and I am passionate about communications.

Seb A. Apprentice PR and Communications Assistant, EKC

Cambridge Marketing College’s apprenticeship courses are brilliant - there is a wealth of knowledge and different types of media freely available. The tutors are always available to answer questions and push you to achieve your best. This course has given me the courage to challenge myself and the organisation I work within!

Alice Bartlett Marketing Executive Apprentice, Cardzone

The course material follows a logical structure and provides a variety of learning methods depending on preference. The level of support provided by the college is outstanding. My learning is tailored to my personal objectives and work priorities which means I can balance workloads alongside developing my career aspirations as a marketing professional.

Kimberley Wright Marketing Executive Apprentice, Expleo

It is really interesting. I don’t have formal training so all the theory is really useful. The Learning Zone is easy to use and easy to navigate in. It’s all interesting. I’m not a reader, so love the videos and doing things. I like talking through with my tutor because he has a different perspective.

Alice W Apprentice PR and communications Assistant, EI Group

Register your interest!

To register your interest, or if you have any questions about the marketing apprenticeships, contact Charlotte Lestienne on:

+44 (0)1954 234941 REGISTER YOUR INTEREST
Alternatively, you can talk to a team member using the LIVE CHAT at the bottom of your screen.

Approved provider

The College is approved by the Institute for Apprenticeships and Technical Education and is listed on the Register of Training Apprentice Providers (RoTAP). It is also a member of the Association of Employment and Learning Providers (AELP) and an End Point Assessment Organisation (EPAO) for the PR & Communications Assistant apprenticeship. All our policies (including Prevent Strategy, Health and Safety, Complaints procedure, Equality & Diversity and Safeguarding) are available on request by contacting apprenticeships@marketingcollege.com.


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