"Our PR & Communications Assistant apprentices are often new to PR/communications, but after the in-depth programme they learn and can use the skills of planning communication, of writing engaging content for the media or social media, of developing internal communications, and in how to evaluate communications." - Alan Anstead, Apprenticeship Tutor and PR Course Leader
Roles this apprenticeship applies to
Junior Account Executives, Junior Consultants, Junior Press Officers, Junior Publicists, Public Affairs Assistants, Campaign Assistants, PR Assistants and Communications Assistants.
How this apprenticeship works
- 20% of work hours spent off-the-job training
- Blended learning, with online study materials, a monthly one-to-one Skype tutorial and topic specific webinars
Duration and cost
The learning section of the apprenticeship is up to 15 months. The end point assessment period is up to 5 months thereafter. The cost is £9,000.
End point assessment
To complete the apprenticeship, apprentices have to complete an End Point Assessment (EPA). This assessment includes:
- A knowledge test
- A project report
- A portfolio
- A 10 minute presentation
- A 25 minute Q&A
Section 1: PR Today - The Role of PR and PR as a Profession
- Media Management and Digital PR
- Internal Communications
- Stakeholder Engagement and Publics
Section 2: Planning and Implementing Campaigns
- PR Planning and Strategy
- Objectives and Risk Analysis
- Tactics for Implementing a PR campaign including scheduling and resources
Section 3: Producing Written Content
- Writing Compelling Content and Creating a Press Release
- Techniques for other written content, e.g. Social Media, articles for publication
Section 4: Supporting Production of Non-written Content
- Still Images, Photos, Infographics
- Moving images, Film and Video
Section 5: Content Distribution
- Content Curation
- Content Sources
- Software and Channels
Section 6: Evaluating PR activity
- Stockholm Accords
Section 7: IT for PR Campaign
Section 8: Overview of Management of PR Activity
- Stock take and recap
What our students say
Cambridge Marketing College’s apprenticeship courses
are brilliant - there is a wealth of knowledge and different types of media
freely available. The tutors are always available to answer questions and push
you to achieve your best. This course has given me the courage to challenge
myself and the organisation I work within!
Really positive and really beneficial. I have been able to put into practice on a daily basis.
It is really interesting. I don’t have formal training so all the theory is really useful. The Learning Zone is easy to use and easy to navigate in. It’s all interesting. I’m not a reader, so love the videos and doing things. I like talking through with my tutor because he has a different perspective.
Marketing College has helped me to build my knowledge and expand my skills
within PR. Once a week, my employer lets me take a study day, which entails
anything from writing a press release, to implementing a crisis communications
plan. This helps me in my role at Sage and puts my skills to the test.
The course material follows a logical structure and
provides a variety of learning methods depending on preference. The level of
support provided by the college is outstanding. My learning is tailored to my
personal objectives and work priorities which means I can balance workloads
alongside developing my career aspirations as a marketing professional.
Really good and really interesting having an academic perspective. I am Enjoying that there are lots of different theories. The Online Learning Zone is easy to use. At the beginning, I used to study on Fridays but this didn’t work because people were off, so Fridays were really busy. Now I am booking the study time in meeting rooms and it is much better!
Register your interest!
To register your interest, or if you have any questions about the marketing apprenticeships, contact Charlotte Lestienne on:
The College is approved by the Institute for Apprenticeships and Technical Education and is listed on the Register of Training Apprentice Providers (RoATP). It is also a member of the Association of Employment and Learning Providers (AELP) and an End Point Assessment Organisation (EPAO) for the PR & Communications Assistant apprenticeship. All our policies (including Prevent Strategy, Health and Safety, Complaints procedure, Equality & Diversity and Safeguarding) are available on request by contacting firstname.lastname@example.org.