"In the digital world we live in today, a good grounding in content marketing is an excellent way to start your marketing career and that's exactly what you get with this apprenticeship. Planning, development, creation and evaluation are the cornerstones of the syllabus with lots of excellent reference materials to explore during your study time." - Nick Wake, Apprenticeship Tutor
Who is this apprenticeship for?
A Junior Content Producer, also referred to as a 'Creative Content Assistant', is responsible for developing and creating content that can be used across a variety of media including digital, social media, broadcast or in print.
Benefits for the apprentice and employer
- Students learn vital skills they can apply directly to their roles, including: SEO, copy writing and editing, and content creation across various formats
- It's a cost effect training solution for your company
- Staff will be fully qualified in just 15 months
How this apprenticeship works
- 20% of work hours spent off-the-job training
- Blended learning, with online study materials, a monthly one-to-one Skype tutorial and topic specific webinars
Duration and costThe learning section of the apprenticeship is up to 15 months. The end point assessment period is up to 4 weeks thereafter. The cost is £12,000.
Skills and behaviours
- Interpret the objectives of the client’s/customer’s brief and research ideas to meet it
- Identify and recommend the appropriate platform/s or channel/s to use
- Analyse the differences between campaigns
- Ensure that the content being developed is organised, structured and labelled effectively
- Present ideas, pitches and proposals for creative content to be further developed
- Ensure content is accessible to all end users and language best practice is applied
- Storyboard and outline script their ideas for content to be developed
- Obtain media assets for use within content creation
- Understand user experience to ensure content is focused on maximising engagement
- Write and edit copy for use in print and online
- Diversity and British values awareness
End point assessment
To complete the apprenticeship, apprentices have to complete an End Point Assessment (EPA). This includes:
- Workplace observation (25%) of 3 to 4 hours
- Set brief test (30%) of 3 hours preparation, plus 1 hour pitch
- A 60 minute professional discussion (45%)
Section 1: Content Planning
- How to identify the commercial drivers for a client/customer
- The importance of brand, brand awareness and the intended audience within a brief, Interpret the objectives of the client’s/customer’s brief and Research ideas and concepts to meet the brief
- How print and digital audiences differ and the different communication styles that could be used
- How creative content can be used across channels and platforms
- How to work within a budget allocation for a brief
- Where content creation fits within a marketing strategy
- The applicability of emerging technologies, standards and trends to a campaign
- How to select/create a metadata schema to classify content for storage
Section 2: Content Development
- The different styles of writing that can be used according to the type of campaign and How to establish the appropriate tone of voice for the campaign
- How to write text for a non-linear medium
- Understand the end to end production workflow process and the key stages, and own role within this
- The regulatory and legal requirements when using media assets such as copyright, intellectual property rights, web accessibility etc
- Understand the principles of negotiation and how to apply these when acquiring channel and platform space or time
Section 3: Content Creation and Evaluation
- A comprehensive grasp of grammar, punctuation and spelling
- How to write copy that persuades a person or group or raises brand awareness
- How to capture video, pictures, graphics and sound from various formats, in preparation for non-linear editing
- How the editing approach affects the production of the content
- How to identify and manipulate media assets from various sources
- How to securely store and access media assets
- How to archive, conserve and preserve images
- How to use search-engine optimisation techniques
- How to publish web pages using mark-up and style sheets
- How to segment and understand audiences
- How to gather data to evaluate the success of the campaign against the client/customer objectives
Section 4: Industry Awareness
- The culture of creative media organisations
- Commercial pressures, project deadlines and organisation working practices
- How to manage and market their own skills and services
What our students say
Cambridge Marketing College’s apprenticeship courses
are brilliant - there is a wealth of knowledge and different types of media
freely available. The tutors are always available to answer questions and push
you to achieve your best. This course has given me the courage to challenge
myself and the organisation I work within!
I have passed! I’m so surprised, pleased and thankful! I will be shouting from the rooftops on LinkedIn about my amazing Cambridge Marketing College course very soon. This course really gave me the structure, expertise and encouragement from my tutor to actually become a Marketer. A huge thank you to everyone!
The course material follows a logical structure and
provides a variety of learning methods depending on preference. The level of
support provided by the college is outstanding. My learning is tailored to my
personal objectives and work priorities which means I can balance workloads
alongside developing my career aspirations as a marketing professional.
I already feel more confident in my ability and understanding within an industry I can't wait to spend the rest of my life in. When you know, you know right?
If you're questioning if an apprenticeship is worth it or wondering if it's the right route for you...give it a go. Especially if you want to become a marketing wizard or hottest content creator out there. You'll be amazed at what you can learn.
Really positive and really beneficial. I have been able to put into practice on a daily basis.
Register your interest!
To register your interest, or if you have any questions about the marketing apprenticeships, contact Charlotte Lestienne on:
The College is approved by the Institute for Apprenticeships and Technical Education and is listed on the Register of Training Apprentice Providers (RoATP). It is also a member of the Association of Employment and Learning Providers (AELP) and an End Point Assessment Organisation (EPAO) for the PR & Communications Assistant apprenticeship. All our policies (including Prevent Strategy, Health and Safety, Complaints procedure, Equality & Diversity and Safeguarding) are available on request by contacting email@example.com.