Level 3

Digital Marketer

Use online and social media platforms to design, build and implement campaigns and drive customer sales. Master your skills in coding and Google Analytics, as well as learn essential digital marketing business principles.

Roles this apprenticeship applies to

Digital Marketing Assistant, Digital Marketing Executive, Digital Marketing Co-ordinator, Campaign Executive, Social Media Executive, Content Co-ordinator, Email Marketing Assistant, SEO Executive, Analytics Executive, Digital Marketing Technologist, who normally reports to a Digital Marketing Manager, a Marketing Manager or an IT Manager.

Benefits for the apprentice and employer

  • Apprentices learn vital skills they can apply directly to their roles, including coding, Google Analytics and digital marketing business principles
  • Apprentices learn alongside their work, with 20% of work hours spent off-the-job training
  • Staff will be fully qualified in 18 months
  • It is a cost effect training solution for your company

How this apprenticeship works

  • 20% of work hours spent off-the-job training
  • Blended learning, with online study materials, one-to-one coding tutorials, a monthly one-to-one Skype tutorial and topic specific webinars
  • In ADDITION to the End Point Assessment (EPA), Apprentices achieve 3 further qualifications:
    • BCS (British Computer Society) Level 3 Award in Principles of Coding
    • BCS Level 3 Certificate in Marketing Principles
    • Google Analytics Individual Qualification (GAIQ)

Qualifications gained from this apprenticeship

  • An apprenticeship Level 3 qualification
  • The BCS Level 3 Award in Coding Principles
  • The BCS Level 3 Certificate in Marketing Principles
  • Google Analytics Individual Qualification (GAIQ)

Duration and cost

The learning section of the apprenticeship is up to 18 months. The end point assessment period is up to 3 months thereafter. The cost is £11,000.

Skills and behaviours

  • Logical and creative thinking skills
  • Analytical and problem solving skills
  • Ability to work independently and to take responsibility, as well as work as part of a team
  • Take a thorough and organised approach
  • Ability to work with a range of internal and external people
  • Ability to communicate effectively in a variety of situations
  • Maintain productive, professional and secure working environment

End point assessment

To complete the apprenticeship, apprentices have to complete an End Point Assessment (EPA). The assessment includes:

  • A summative portfolio
  • An Employer Reference
  • A Synoptic Project
  • An interview discussion

Key syllabus

Section 1: Principles of Coding

  • Apprentices will take the BCS Level 3 Award in Principles of Coding assessment.
  • Logic appreciation
  • Programming languages including: Hypertext Markup Language (HTML), JavaScript (JS), Java
  • Interaction and Compatibility of Code on Different Platforms
  • The components required to make the web work

Section 2: Marketing Principles

  • Apprentices will take the BCS Level 3 Certificate in Marketing Principles
  • The Role and Function of Marketing
  • Customer Behaviour
  • Segmentation and Customer Engagement
  • The Customer Lifecycle, Relationship Marketing and CRM
  • The Consumer Buying Process
  • Influences on the Customer Decision Making Process
  • Differences between Consumer and Organisational Buyer Behaviour
  • The Marketing Environment
  • Market Research and Data
  • The Marketing Mix

Section 3: Digital Marketing Business Principles

  • Apprentices will take the Google Analytics IQ exam
  • Digital Marketing Platforms
  • How Digital Technology Has Changed Customer Behaviour
  • How Social Media Platforms Engage with Customers
  • Digital Marketing Tools
  • Developing Digital Marketing Content
  • Developing Digital Marketing Campaigns
  • Measuring Digital Marketing Campaigns
  • Digital Etiquette and Security

What our students say

The course material follows a logical structure and provides a variety of learning methods depending on preference. The level of support provided by the college is outstanding. My learning is tailored to my personal objectives and work priorities which means I can balance workloads alongside developing my career aspirations as a marketing professional.

Kimberley Wright Marketing Executive Apprentice, Expleo

Cambridge Marketing College’s apprenticeship courses are brilliant - there is a wealth of knowledge and different types of media freely available. The tutors are always available to answer questions and push you to achieve your best. This course has given me the courage to challenge myself and the organisation I work within!

Alice Bartlett Marketing Executive Apprentice, Cardzone

Really positive and really beneficial. I have been able to put into practice on a daily basis.

Danielle G Apprentice Marketing Executive, Coventry City Council

Register your interest!

To register your interest, or if you have any questions about the marketing apprenticeships, contact Charlotte Lestienne on:

+44 (0)1954 234941 REGISTER YOUR INTEREST
Alternatively, you can talk to a team member using the LIVE CHAT at the bottom of your screen.

Approved provider

The College is approved by the Institute for Apprenticeships and Technical Education and is listed on the Register of Training Apprentice Providers (RoATP). It is also a member of the Association of Employment and Learning Providers (AELP) and an End Point Assessment Organisation (EPAO) for the PR & Communications Assistant apprenticeship. All our policies (including Prevent Strategy, Health and Safety, Complaints procedure, Equality & Diversity and Safeguarding) are available on request by contacting apprenticeships@marketingcollege.com.


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