Level 3

Digital Marketer

Use online and social media platforms to design, build and implement campaigns and drive customer sales. Master your skills in coding and Google Analytics, as well as learn essential digital marketing business principles.

Roles this apprenticeship applies to


Digital Marketing Assistant, Digital Marketing Executive, Digital Marketing Co-ordinator, Campaign Executive, Social Media Executive, Content Co-ordinator, Email Marketing Assistant, SEO Executive, Analytics Executive, Digital Marketing Technologist, who normally reports to a Digital Marketing Manager, a Marketing Manager or an IT Manager.

Benefits for the apprentice and employer

  • Apprentices learn vital skills they can apply directly to their roles, including coding, Google Analytics and digital marketing business principles
  • Apprentices learn alongside their work, with 20% of work hours spent off-the-job training
  • Staff will be fully qualified in 18 months
  • It is a cost effect training solution for your company

How this apprenticeship works

  • Minimum of 6 hours off-the-job training per week
  • Blended learning, with online study materials, one-to-one coding tutorials, a monthly one-to-one online tutorial and topic specific webinars
  • In ADDITION to the End Point Assessment (EPA), Apprentices achieve 3 further qualifications:
    • BCS (British Computer Society) Level 3 Award in Principles of Coding
    • BCS Level 3 Certificate in Marketing Principles
    • Google Analytics Individual Qualification (GAIQ)

Qualifications gained from this apprenticeship

  • An apprenticeship Level 3 qualification
  • The BCS Level 3 Award in Coding Principles
  • The BCS Level 3 Certificate in Marketing Principles
  • Google Analytics Individual Qualification (GAIQ)


Duration and cost

The learning section of the apprenticeship is up to 18 months. The end point assessment period is up to 3 months thereafter. The cost is £11,000.

Skills and behaviours

  • Logical and creative thinking skills
  • Analytical and problem solving skills
  • Ability to work independently and to take responsibility, as well as work as part of a team
  • Take a thorough and organised approach
  • Ability to work with a range of internal and external people
  • Ability to communicate effectively in a variety of situations
  • Maintain productive, professional and secure working environment

End point assessment

To complete the apprenticeship, apprentices have to complete an End Point Assessment (EPA). The assessment includes:

  • A summative portfolio
  • An Employer Reference
  • A Synoptic Project
  • An interview discussion

Key syllabus

Section 1: Marketing Principles

  • Segmentation
  • Customer Behaviour & Lifecycle
  • Branding
  • Research & Data
  • Planning
  • The Marketing Mix
  • Customer Relationship Management (CRM)

Section 2: Web Development

  • Web Design
  • Website Coding
  • Digital & Social Media Platforms
  • Digital Security
  • SEO & PPC
  • Content
  • Analytics and Google Analytics IQ

Section 3: Digital Marketing & Business

  • The Business Environment
  • Marketing & Business
  • Digital Strategy & Campaigns
  • Social Media Strategy & Campaigns
  • Latest Technology & Trends

What our students say

Really positive and really beneficial. I have been able to put into practice on a daily basis.

Danielle G Apprentice Marketing Executive, Coventry City Council

The course material follows a logical structure and provides a variety of learning methods depending on preference. The level of support provided by the college is outstanding. My learning is tailored to my personal objectives and work priorities which means I can balance workloads alongside developing my career aspirations as a marketing professional.

Kimberley Wright Marketing Executive Apprentice, Expleo

I have passed! I’m so surprised, pleased and thankful! I will be shouting from the rooftops on LinkedIn about my amazing Cambridge Marketing College course very soon. This course really gave me the structure, expertise and encouragement from my tutor to actually become a Marketer. A huge thank you to everyone!


Rachel Richards Marketing Manager Apprentice, Henkel Ltd

I already feel more confident in my ability and understanding within an industry I can't wait to spend the rest of my life in. When you know, you know right?

If you're questioning if an apprenticeship is worth it or wondering if it's the right route for you...give it a go. Especially if you want to become a marketing wizard or hottest content creator out there. You'll be amazed at what you can learn.

Eryn Niamh Junior Content Creator, DA Creative Studio

Cambridge Marketing College’s apprenticeship courses are brilliant - there is a wealth of knowledge and different types of media freely available. The tutors are always available to answer questions and push you to achieve your best. This course has given me the courage to challenge myself and the organisation I work within!

Alice Bartlett Marketing Executive Apprentice, Cardzone

Register your interest!

To register your interest, or if you have any questions about the marketing apprenticeships, contact Charlotte Lestienne on:

+44 (0)1954 234941 REGISTER YOUR INTEREST
Alternatively, you can talk to a team member using the LIVE CHAT at the bottom of your screen.

Approved provider

The College is approved by the Institute for Apprenticeships and Technical Education and is listed on the Register of Training Apprentice Providers (RoATP). It is also a member of the Association of Employment and Learning Providers (AELP) and an End Point Assessment Organisation (EPAO) for the PR & Communications Assistant apprenticeship. All our policies (including Prevent Strategy, Health and Safety, Complaints procedure, Equality & Diversity and Safeguarding) are available on request by contacting apprenticeships@marketingcollege.com.


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