Overview
The apprenticeship unit in AI Strategy and Opportunity is a 30-hour training programme designed to upskill leaders responsible for AI strategy, governance, and decision-making.
This training programme is delivered by expert tutors and focuses on how to build AI strategies, identify opportunities, and decide where AI can add value. The learner will be able to use evidence to shape direction, prioritise investment and provide opportunities for innovation and growth.
Employers will gain leaders who have strategic thinking and stakeholder engagement skills, helping them influence decisions at a senior level. Their employee will know how to assess risks, test ideas, and adapt plans as AI technology and business needs change.
Cambridge Marketing College offers three AI Leadership apprenticeship units: AI Strategy and Opportunity, AI Adoption, Procurement and Governance, and Delivery and Organisational Transformation. Businesses can enrol their teams on one, two or all three units to build AI leadership skills across their organisation.
Who is this apprenticeship for?
This leadership apprenticeship unit in AI Strategy and Opportunity is suit to:
- Leaders who want to build their AI knowledge and confidently guide AI adoption within their organisation.
- Learners must be employed and aged 19 and over.
- Organisations looking to develop AI leadership capability and identify opportunities to create business value with AI.
How is this apprenticeship delivered?
Bespoke Group Training and Open Classes
Bespoke training is available for groups of 10 or more, while smaller groups can attend our open classes.
Learning with Expert Tutors
Structured learning with tutor-led classes. Cambridge Marketing College experts provide a blend of real-world experience and theory.
AI Community Access
During training, learners will have access to the AI community to share ideas, discuss developments, and stay updated on the latest AI trends.
Unique Learning Resources
Access exclusive resources created by expert tutors and available only to Cambridge Marketing College learners.
What learners will be able to do?
After completing the apprenticeship unit in AI Strategy and Opportunity, learners will be able to lead AI strategy in their organisation, identify where AI and automation can add value, and make confident, informed decisions about AI adoption. They will have the knowledge about risks, ethics, and wider business impact, so they can use it responsibly, manage risk, and support their teams through change.
In an organisation, the learner will be able to evaluate AI tools and solutions, work with stakeholders, improve data and information practices, and stay on top of emerging AI trends to improve efficiency, productivity, and support long-term, sustainable growth.
Key syllabus
- Develop AI search governance and policies.
- Assess workforce, ethical and reputational impacts.
- Build business cases for AI search adoption.
- Identify opportunities for AI search improvements.
- Evaluate evidence to measure effectiveness.
- Assess risks including bias, privacy and accuracy.
- Develop AI search strategies aligned to organisational goals.
- Define success measures and expected outcomes.
- Communicate the strategy to stakeholders.
- Evaluate AI search use cases and pilots.
- Measure productivity and knowledge access benefits.
- Prioritise investment based on value and feasibility.
- Communicate AI search capabilities and limitations.
- Gather stakeholder requirements and feedback.
- Build confidence and support for adoption.
- Monitor emerging AI search technologies and trends.
- Evaluate implementation outcomes and adoption.
- Recommend improvements based on evidence and insights.
Duration and cost
Duration: 30 hours over 10 weeks, or bespoke training options for groups.
Cost: £750
Funding: Levy-funded or employer-funded.
Assessment: Skills test at the end of the training programme.
Why choose Cambridge Marketing College?
With over 35 years of experience in teaching AI, marketing, public relations, and sustainability, we specialise in delivering successful leadership training.
