Overview
The AI Multi-Channel Marketer Apprenticeship training is over a 15-month period with on-programme assessment. This marketing apprenticeship develops job-ready marketers with skills in multi-channel campaign delivery, digital marketing, marketing strategy, and data-led decision-making. Apprentices learn to plan, execute, and evaluate campaigns, interpret customer data, and apply market research to improve marketing performance in real business settings.
Learners receive 30 hours of free AI marketing training, enabling them to use AI to improve content, automate tasks, and optimise campaigns. For businesses, the programme builds stronger in-house marketing capability, improving efficiency, campaign effectiveness, and overall performance through skilled, AI-enabled marketing professionals.
How is this apprenticeship delivered?
AI Community Access
Learners join an AI community to share ideas, discuss developments, and stay updated on the latest AI trends with peers and experts.
Online Learning with Expert Tutors
Structured online apprenticeship learning with tutor-led webinars and online classes. Cambridge Marketing College experts provide a blend of real-world experience and theory.
Learning Platform and Resources
Online Learning Zone for apprenticeships with study materials, resources, and progress tracking. Employers can monitor learner progress and engagement.
Apprentice and Employer Support
Apprentices receive tutor support throughout their apprenticeship, while employers benefit from regular progress reviews and ongoing guidance from our apprenticeship team.
Additional Short Courses
Two full-day free accredited short courses in artificial intelligence (The British Computer Society) and sustainability (Carbon Literacy Project). Both courses award a certificate on successful completion.
Free AI Marketing Training
Apprentices receive 30 hours of free training to confidently use AI to improve marketing efficiency and performance.
What learners will be able to do?
The AI Multi-Channel Marketer Apprentice will be able to plan, deliver, and evaluate integrated marketing campaigns across digital and traditional channels. They will have the skills to understand customer behaviour, apply market research and data insights, and use marketing strategy to support business objectives. Marketing apprentices will also be confident using AI tools for content creation, automation, and campaign optimisation, enabling them to improve efficiency, enhance performance, and make data-driven marketing decisions in real-world business environments.
Key syllabus
- Apply core marketing models to real business challenges
- Use the Marketing Mix and planning tools to support marketing activity
- Interpret customer data, behaviour trends, and market conditions
- Segment audiences and tailor messaging for different customer groups
- Select and apply appropriate marketing channels and tools
- Plan, deliver, and evaluate integrated marketing campaigns
- Apply AI tools to improve marketing efficiency and content creation
- Identify opportunities for automation and campaign optimisation
- Use Generative Engine Optimisation (GEO) and AI tools to improve content performance
- The AI training includes a full day short course, accredited by the BCS, with a certificate on completion.
Duration and cost
- Duration: 15 months of learning and on-programme assessment
- Cost: £11,000
- Funding: Fully Levy-funded or employer-funded
For non-levy-paying employers, 100% government-funded for apprentices aged 16–24. For apprentices aged 25 and over, non-levy-paying employers pay 5% of the training cost upfront
- Weekly commitment: Minimum 6 hours of off-the-job training
- Assessment: Portfolio, professional discussion, project report, presentation (identical to the standard Multi-channel Marketer apprenticeship)
Why choose Cambridge Marketing College?
With over 35 years of experience in teaching marketing, public relations, and sustainability, we specialise in delivering successful apprenticeship training.
