The AI Multi-channel Marketer Apprenticeship covers both essential marketing skills and AI. Apprentices will have 30 hours of AI training to learn how to create smarter content, streamline processes, and use the tools ethically.
If your business is looking to embrace artificial intelligence and boost marketing, this AI apprenticeship will make it possible.
Benefits for the apprentice and employer
- Bridge the skills gaps.
- Optimise marketing with AI skills.
- Increase ROI and stay competitive.
- Improve productivity with the latest AI technology.
- Benefit from AI training at no extra cost.
Who is this apprenticeship for?
This AI apprenticeship is perfect for businesses looking to grow their marketing and AI capabilities. It would suit individuals seeking a career in roles such as:
Marketing Assistant, Digital Marketing Assistant, Marketing Junior, Social Media Assistant.
How this apprenticeship works
All skills are specifically designed to be relevant for marketers. This AI apprenticeship includes 30 hours of AI training, at no extra cost.
- Expert tutors - Apprentices learn theory as well as real-life lessons from experts in their field
- AI training - Apprentices learn the latest skills in AI marketing, from building AI agents to leading AI projects.
- AI Student Community - Apprentices have full access to our new AI community to stay ahead of the latest AI developments.
- Webinars & Drop-Ins - Webinars and drop-ins with tutors provide opportunities to learn and collaborate with other learners.
- Unique learning resources - From podcasts to quizzes, apprentices can learn in a way that suits them.
- 6+ hours off-the-job training - There is a minimum requirement of 6 hours per week of off-the-job training.
- Bespoke Learning Zone - The Learning Zone, an online learning platform, provides everything apprentices need to succeed in one place.
- Free sustainability training - Apprentices can attend an optional, free sustainability course accredited by the Carbon Literacy Project.
- Support - We provide 1:1 tutor support for apprentices and support from our college team for managers.
- CIM member & module exemptions - After EPA, apprentices can register as an Affiliate Member of the Chartered Institute of Marketing. Apprentices can gain a CIM Level 3 qualification in Professional and Digital Marketing by taking 1 module instead of 2.
Duration and cost
- Learning: up to 15 months | EPA: up to 5 months
- Total cost: £11,000 fully paid by the Levy
Skills and behaviours
There are specific weeks for skills and behaviours, which include tutoring on:
- Presentational skills
- Research techniques
- Content creation
- Writing persuasive text
- Resilience
- Collaboration and teamwork
- Ethical behaviour
- Commitment to continuous development
- Flexibility
- Creativity
- Using AI tools and techniques
End point assessment — EPA
What is EPA?
End Point Assessment (EPA) is the final apprenticeship stage, independently confirming an apprentice’s competence in their role. The EPA for this AI apprenticeship is the same as the standard Multi-channel Marketer apprenticeship.
The AI Multi-channel Marketer apprentice EPA will include:
- Portfolio
- Project report
- Presentation with questions
- Interview underpinned by the portfolio of evidence
When does EPA start?
EPA starts when:
- The apprentice has completed their training
- The training provider and employer agrees the apprentice is ready