Overview
The AI Digital Product Manager Apprenticeship develops learners to become professionals who can manage the full lifecycle of digital products. With 30 hours of dedicated AI training included at no extra cost, apprentices will also gain valuable AI skills they can incorporate in their role to improve product management, decision-making, customer experience, and digital innovation.
After finishing the 18-month AI Digital Product Manager Apprenticeship, employers will have a skilled team member who can help build better digital products, make smarter decisions using data, and work more efficiently.
Who is this apprenticeship for?
The AI Digital Product Management apprenticeship is suitable for:
- Employers interested in having a dedicated team member to turn ideas into successful products, improve delivery, and get more value from digital investment.
- Individuals who want to take the next step into digital product management and build practical skills for roles such as Associate Product Manager, Junior Product Manager, and Digital Product Manager.
How is this apprenticeship delivered?
Free AI Marketing Training
Apprentices receive 30 hours of free training to confidently use AI to improve marketing efficiency and performance.
AI Community Access
Learners join an AI community to share ideas, discuss developments, and stay updated on the latest AI trends with peers and experts.
Online Learning with Expert Tutors
Structured online apprenticeship learning with tutor-led webinars and online classes. Cambridge Marketing College experts provide a blend of real-world experience and theory.
Learning Platform and Resources
Central Learning Zone for apprenticeships with study materials, resources, and progress tracking. Employers can monitor learner progress and engagement.
Apprentice and Employer Support
Apprentices receive tutor support throughout their apprenticeship, while employers benefit from regular progress reviews and ongoing guidance from our apprenticeship team.
Additional Short Courses
Two free accredited short courses in artificial intelligence (BCS) and sustainability (Carbon Literacy Project).
What learners will be able to do?
By the end of the AI Digital Product Manager Apprenticeship, learners will have the practical skills to help take digital products from an initial idea through to launch, improvement, and ongoing development. They will learn how to work with customers and stakeholders, turn user needs into clear product requirements, manage and prioritise backlogs, and contribute to product roadmaps, prototypes, and MVPs using agile ways of working.
Learners will also develop confidence in using data, AI, and product performance metrics to understand what’s working, make better decisions, identify opportunities for improvement, and support digital products that deliver real customer and business value.
Key syllabus
- Understand the role of a Digital Product Manager.
- Manage digital products from idea to ongoing improvement.
- Use agile tools and approaches to plan, develop, and deliver products in the workplace.
- Support development from early concepts through to launch and optimisation.
- Analyse customer and market data to support digital product decisions.
- Use personas and customer journeys to understand users and improve products.
- Match product development to customer needs and business goals.
- Create user-focused digital products using personas, user stories, and customer needs.
- Prioritise product backlogs based on customer value, business impact, and product goals
- Collaborate with technical and IT teams to refine, develop, and deliver digital products.
- Develop digital product roadmaps, MVPs, prototypes, and business cases to support successful product development.
- Use agile product management methods to plan, deliver, test, and continuously improve digital products.
- Build compliant, sustainable, and inclusive digital products that meet business, customer, and accessibility needs.
- Support digital product launches and ongoing product lifecycle optimisation.
- Use product data and performance metrics to measure success and identify improvements.
- Support budgets, incident management, and continuous product development.
- Use AI tools for product research, planning, development, and optimisation.
- Apply AI prompting and automation to improve workflows and decisions.
- Use responsible AI to enhance products, customer experience, and business outcomes.
Duration and cost
Duration: 18 months
Cost: £18,000
Funding: Fully Levy-funded or employer-funded
For non-levy-paying employers, 100% government-funded for apprentices aged 16–24. For older apprentices, Non-levy paying employers pay 5% of the training cost upfront
Weekly commitment: Minimum 6 hours of off-the-job training
Assessment: On-programme assessment, presentation, portfolio of evidence with professional discussion and behaviours assessed by the employer
Why choose Cambridge Marketing College?
With over 35 years of experience in teaching marketing, public relations, and sustainability, we specialise in delivering successful apprenticeship training.
