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AI Communications Manager Apprenticeship

  • Level: 6
  • Duration: 24
  • Study options: Online learning
  • Cost: £9,000

An AI Communications Manager apprenticeship brings a future-ready marketing and communications leader into your team. 

From developing new AI skills to strong leadership, the apprenticeship can help your business work smarter, optimise its marketing and communications, and stay ahead in a fast-moving market.

Benefits for the apprentice and employer

  • Gain marketing, communications and leadership skills.
  • Bridge the skills gap in your team.
  • Optimise marketing and communications with AI skills.
  • Increase ROI and stay competitive.
  • Improve productivity with the latest AI technology.
  • Benefit from AI training at no extra cost.

Who is this apprenticeship for?

This apprenticeship is perfect for managers and aspiring managers in these roles:

Marketing Manager, Communications Manager, Corporate Communications Manager, Brand Manager

How this apprenticeship works

All skills are specifically designed to be relevant for marketing and communications managers. This AI apprenticeship includes 50 hours of AI training, at no extra cost.

  • Expert tutors - Apprentices learn theory as well as real-life lessons from experts in their field
  • AI training - Apprentices learn the latest skills in AI marketing, from building AI agents to leading AI projects.
  • AI Student Community - Apprentices have full access to our new AI community to stay ahead of the latest AI developments.
  • Webinars & Drop-Ins - Webinars and drop-ins with tutors provide opportunities to learn and collaborate with other learners.
  • Unique learning resources - From podcasts to quizzes, apprentices can learn in a way that suits them.
  • 6+ hours off-the-job training - There is a minimum requirement of 6 hours per week of off-the-job training.
  • Bespoke Learning Zone - The Learning Zone, an online learning platform, provides everything apprentices need to succeed in one place.
  • Free sustainability training - Apprentices can attend an optional, free sustainability course accredited by the Carbon Literacy Project.
  • Support - We provide 1:1 tutor support for apprentices and support from our college team for managers.

Duration and cost

Learning: up to 24 months | EPA: up to 5 months
Total cost: £9,000 fully paid by the Levy

Skills and behaviours

  • Marketing and communications strategy
  • Innovation and brand management 
  • Resource management 
  • Commercial approach 
  • Leadership 
  • Advanced communication skills 
  • Product and service development

End point assessment — EPA

What is EPA?
End Point Assessment (EPA) is the final apprenticeship stage, independently confirming an apprentice’s competence in their role. The EPA for this apprenticeship is the same as the standard Marketing Manager Apprenticeship.

 

The AI Communications Manager apprenticeship EPA will include:
Project Showcase: complete Marketing Plan
50-minute Professional Discussion with assessor
 

When does EPA start?
EPA starts when:

The apprentice has completed their training
The training provider and employer agrees the apprentice is ready

Key syllabus

This apprenticeship covers the same Knowledge, Skills and Behaviours as the standard Marketing Manager apprenticeship.

  • The Principles and Theories of Marketing and Communications
  • Brand Management
  • Consumer and Organisational Behaviour
  • Advanced Stakeholder Management and Agency Relations
  • Marketing and Communication Planning Models
  • Budgetary Methodologies
  • Innovation in Marketing

  • Values, strategy and plans 
  • Customers and stakeholders 
  • The wider business perspective 
  • Measuring and delivering ROI 
  • Industry-specific regulatory frameworks

  • Effective market research
  • Reliable information sources and metrics 
  • New and emerging trends in marketing and communications

  • Portfolio management
  • Marketing communications and routes to market 
  • Audience development 
  • Principles of communication management
  • Reputation management and crisis communications

  • Introduction to AI Marketing
  • Prompt Engineering
  • AI and the Marketing Mix
  • AI Ethics, Bias, and Security
  • AI Agents and Content Creation
  • AI Multi-Channel Optimisation and GEO
  • Process Automation Identification
  • AI Opportunities
  • Tactical AI Implementation
  • Tactical AI Project
  • Strategic AI
  • Process Mapping and Integration
  • Leadership in AI
Choosing a training provider

Why use Cambridge Marketing College as your apprentice training provider?

About apprenticeships

Apprenticeships are a way to develop and upskill your workforce.