Overview
The AI Communications Manager apprenticeship is a 24-month programme that trains leaders in communications, marketing, and AI. At the end of the marketing apprenticeship, learners will have 5 months to complete an End Point Assessment. Marketing apprentices gain the expertise to lead communications strategies, drive innovation, and apply AI effectively in the workplace. The programme also includes 50 hours of AI training at no extra cost, helping learners build practical AI skills. Employers benefit from improved productivity, stronger marketing performance, increased ROI, and the ability to bridge skills gaps while staying competitive in a rapidly evolving market.
Who is this apprenticeship for?
This marketing apprenticeship is suitable for:
- Individuals interested in becoming a Marketing Manager, Communications Manager, Corporate Communications Manager, Brand Manager, with AI skills.
- Businesses looking to develop a marketing and communications leader who can drive growth, improve ROI, and use AI to boost productivity and innovation.
How is this apprenticeship delivered?
Free AI Marketing Training
Apprentices receive 50 hours of free training to confidently use AI to improve marketing efficiency and performance.
AI Community Access
Learners join an AI community to share ideas, discuss developments, and stay updated on the latest AI trends with peers and experts.
Online Learning with Expert Tutors
Structured online apprenticeship learning with tutor-led webinars and online classes. Cambridge Marketing College experts provide a blend of real-world experience and theory.
Learning Platform and Resources
Central Learning Zone for apprenticeships with study materials, resources, and progress tracking. Employers can monitor learner progress and engagement.
Additional Short Courses
Two free accredited short courses in artificial intelligence (BCS) and sustainability (Carbon Literacy Project).
Apprentice and Employer Support
Apprentices receive tutor support throughout their apprenticeship, while employers benefit from regular progress reviews and ongoing guidance from our apprenticeship team.
What learners will be able to do?
By the end of the AI Communications Manager apprenticeship, apprentices will be confident in creating marketing and communications strategies, leading projects and stakeholders, managing brand reputation, and measuring what delivers results. They will know how to use AI tools to improve content, streamline processes, boost productivity, and help drive business growth.
Key syllabus
This marketing apprenticeship covers the same Knowledge, Skills and Behaviours as the standard Marketing Manager apprenticeship.
- Create and deliver effective marketing and communications strategies
- Manage and grow brands while protecting organisational reputation
- Understand customer behaviour to improve audience engagement
- Build strong stakeholder relationships and manage marketing budgets
- Drive innovation and improve marketing performance
- Understand business strategy, values, and organisational goals
- Build stronger relationships with customers and stakeholders
- Develop commercial awareness and a wider business perspective
- Measure marketing performance and demonstrate ROI
- Navigate industry regulations and compliance requirements
- Conduct effective market research to inform marketing decisions.
- Use reliable data sources and metrics to evaluate performance.
- Identify emerging marketing and communications trends to keep strategies current and relevant.
- Manage marketing portfolios to support organisational objectives.
- Plan marketing communications and routes to market to reach target audiences effectively.
- Develop audiences to increase engagement and growth.
- Apply communication management principles to deliver clear and consistent messaging.
- Manage reputation and respond to communication crises to protect brand credibility.
- Apply AI marketing principles and prompt engineering techniques to improve marketing effectiveness and productivity.
- Use AI tools for content creation, multi-channel optimisation, and generative engine optimisation (GEO) to enhance audience engagement.
- Identify, evaluate, and implement AI and automation opportunities to improve marketing processes and performance.
- Apply ethical, secure, and responsible AI practices when developing and deploying AI solutions.
- Lead the strategic integration of AI to drive innovation, transformation, and organisational growth.
Duration and cost
Duration: 24 months of learning and up to 5 months for End Point Assessment
Cost: £9000
Funding: Levy-funded or employer-funded. 100% government co-investment for apprentices under the age of 19.
Weekly commitment: Minimum 6 hours off-the-job training
Assessment: Project showcase and professional discussion (identical to the standard Marketing Manager apprenticeship)
Why choose Cambridge Marketing College?
With over 35 years of experience in teaching marketing, public relations, and sustainability, we specialise in delivering successful apprenticeship training.
