The AI Content Creator apprenticeship provides learners with the skills to create engaging content across a wide range of media, including social media, broadcast, and print. With integrated training in AI tools, apprentices can introduce innovative techniques and enhanced efficiency into the workplace.
Benefits for the apprentice and employer
- Apprentices learn vital skills they can apply directly to their roles, including: SEO, copywriting and editing, and content creation across various formats
- It's a cost-effective training solution for your company
- Your apprentice will be fully qualified in just 18 months
Who is this apprenticeship for?
Typical roles include: Content assistant, Content creator, Content producer, Junior content producer, Multimedia executive, Social media assistant, Social media co-ordinator, Social media executive.
How this apprenticeship works
- Minimum of 6 hours off-the-job training per week
- Blended learning, with online study materials, a monthly one-to-one online tutorial and topic specific webinars
- Free attendance at one-day courses on Sustainability
Duration and cost
The learning section of the apprenticeship is up to 15 months. The end point assessment period is up to 3 months thereafter. The cost is £10,000.
Skills and behaviours
- Interpret the objectives of the client’s/customer’s brief
- Research ideas and concepts to meet the brief
- Identify and recommend the appropriate platform/s or channel/s to use
- Analyse the differences between media campaigns
- Ensure that the content being developed is organised and allows for efficient retrieval
- Present ideas, pitches and proposals for creative content to be further developed
- Ensure content is accessible to all end users, and language best practice is applied
- Storyboard and outline script their ideas for content to be developed
- Obtain and manage media assets for use within content creation
- Understand the user experience to ensure content is focused on maximising engagement
- Write and edit copy for use in print and online
- Diversity and British values awareness
- Using AI tools and techniques
End point assessment — EPA
To complete the apprenticeship, apprentices have to complete an End Point Assessment (EPA). The EPA for this AI apprenticeship is the same as the standard Content Creator apprenticeship and comprises:
- Evaluation report, presentation and questions
- Professional discussion (with portfolio)