Richard Swann, Regional Director for Viper Marketing, is an experienced, senior sales and marketing professional with 35-years commercial experience and a proven record of success in both B2B and B2C sectors.

He’s skilled in producing and implementing commercially focussed, successful multi-channel sales and marketing strategies in different markets, developing effective customer relationships and driving sales through successful marketing planning and implementation.

Comfortable operating at all levels within a business, he is particularly adept at gaining the confidence and support of clients at all levels through a combination of clear thinking, confidence, experience and a willingness to lead from the front.

Richard possess particular strengths in driving business growth, generating increased turnover and profit through effective management and a strategic yet creative approach.

Richard teaches CIM Diploma modules.