Rachel Hudson has worked with some of the world’s best known and loved brands including giants and challengers like PADI Travel, Celador Entertainment, XQ Cyber, AudioGO, Malmaison, AmerisourceBergen, BBC, Trunki, Smirnoff, Marks and Spencer and Saatchi & Saatchi.
Rachel has omni-channel experience covering the whole mix of on/offline marketing and she has led global campaigns that balance traditional marketing strategy with digital and performance marketing growth at their heart. Rachel is obsessed with brand purpose, consumer behaviour, customer retention and acquisition, CEX and how marketing straddles this whole piece.
Her career kicked off as a runner in an advertising agency. This led to working at PR agencies in London launching brands like Bombay Sapphire Gin and Patak's Indian Food. After a stint for Smirnoff in London and Toronto for Saatchi, Rachel worked in high profile Interim positions. She was Internal Communications Partner at the BBC when Greg Dyke controversially came in to shake things up; Marketing Manager at Malmaison as the business was geared for sale; and Marketing Manager at M&S responsible for creating their first eCommerce strategy. Rachel created the consumer hot shop the BIG partnership in Edinburgh and delivered policy changing government to consumer campaigns, along with brand transformations for Whyte & Mackay and Grolsch. At Celador she oversaw the launch of one of the most successful British films ever made; Slumdog Millionaire.
In recent years, Rachel has focused on marketing leadership for global, matrixed organisations and orchestrated disruptive digital and CRM global and hyper-local campaigns for AmerisourceBergen and PADI.
When not tutoring at CMC you will find Rachel walking the dog or deep diving the Red Sea. Rachel is a Fellow of the Chartered Institute of Marketing