Study methods

Executive weekends

The classes

Our Executive Weekend Programme is designed for those with very busy work schedules but who want face-to-face tuition. Modules are spread over 24 months, allowing you to choose your pace of study, and are held on one full weekend per module, with some modules requiring an additional Saturday.

Classes run on both Saturday and Sunday of the scheduled weekend. They start at 9.30am and conclude at 5pm and are available in Cambridge.

Additional self-study hours

As a guide, in addition to your taught sessions, you should allow between 8 and 10 hours for home study over 12 weeks for each module for the duration of your course.

What is included?

In addition to your taught weekends, you also have:

  • The full college study package: study guides for each module, handbooks covering key marketing topics, full access to the College's unique Learning Zone, recorded taught lectures from our Cambridge evening classes, and model study plans for each module
  • A free revision class for each examined module
  • Light refreshments and lunch at each day
  • Continued support from specialist tutors for the duration of your course, who are available by email, telephone and sometimes Skype
  • Draft assignment/practice exam tutor comments

What our students say

Really positive and really beneficial. I have been able to put into practice on a daily basis.

Danielle G Apprentice Marketing Executive, Coventry City Council

Cambridge Marketing College has helped me to build my knowledge and expand my skills within PR. Once a week, my employer lets me take a study day, which entails anything from writing a press release, to implementing a crisis communications plan. This helps me in my role at Sage and puts my skills to the test.

Georgia Lovell PR and Communications Apprentice, Sage

The tutor was great in engaging us and giving us confidence about the syllabus and being able to succeed. The weekend was really enjoyable and helpful. Great support!

CIM Certificate Weekend Student

I just wanted to drop a quick thank you to you all for helping me to complete my CAM Diploma in Marketing Communications. I thought all the study weekends and the organisation of the course were excellent and have found that it has already been hugely influential on my current employment and my future career plans.

Neil Greaves Marketing Officer, Blackpool Sixth Form College

It was a very well taught course. The teacher is well informed and inspiring. The slides were great, the lesson format worked very well for the group.

Petra Ernst-Gutierrez Postgraduate student

Excellent weekend session. The tutor really gets the group talking and engaging in relevant, informative debate/discussion. I really felt I learned a lot from the session and am able to prepare for the exam.

CIM Weekend Student

Loved the course, the materials and weekend sessions were fantastic.

CIM Weekend Student

Cambridge Marketing College’s apprenticeship courses are brilliant - there is a wealth of knowledge and different types of media freely available. The tutors are always available to answer questions and push you to achieve your best. This course has given me the courage to challenge myself and the organisation I work within!

Alice Bartlett Marketing Executive Apprentice, Cardzone

I am really enjoying it and I am finding the Learning Zone engaging. I look forward to the catch ups with my tutor. All is very relevant. It doesn't feel like work because I am enjoying it. It's not easy but it's enjoyable and I am passionate about communications.

Seb A. Apprentice PR and Communications Assistant, EKC

I thought the weekend working was excellent and enabled me to do a full time job and study.

CIM Weekend Student

Really good and really interesting having an academic perspective. I am Enjoying that there are lots of different theories. The Online Learning Zone is easy to use. At the beginning, I used to study on Fridays but this didn’t work because people were off, so Fridays were really busy. Now I am booking the study time in meeting rooms and it is much better!

Charlotte E Apprentice PR and communications Assistant, Fareham Borough Council

Taking on the CAM Diploma through the executive weekend programme was indeed challenging but I received so much help and support from Cambridge Marketing College. Our weekends provided a great opportunity to meet likeminded individuals and build relationships which helped carry me forward through my coursework and exams. The tutors gave inspiring examples of their own experiences in the marketing industry and they were always on hand to give feedback, help and advice.

Sharolyn Anderson Marketing & Communications Assistant, Mace Group

It is really interesting. I don’t have formal training so all the theory is really useful. The Learning Zone is easy to use and easy to navigate in. It’s all interesting. I’m not a reader, so love the videos and doing things. I like talking through with my tutor because he has a different perspective.

Alice W Apprentice PR and communications Assistant, EI Group

We're here to assist!

If you have any questions or would like confidential advice, please do not hesitate to get in touch:

+44 (0)1954 234940 Contact us
Alternatively, you can talk to a team member using the LIVE CHAT at the bottom of your screen.

The college prospectus

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