Understanding and Appreciating Green Marketing


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How to avoid being the wrong shade of green. By Nigel Bradley


The industrial revolution began in Britain and had a major impact throughout the world. This marked the point at which energy from human labour was replaced by machinery. The benefits were massive: textiles were produced in vast quantities, and transportation allowed easy import of goods. Whilst we must be proud of this advance in the development of human enterprise, it was the start of serious damage to our environment. This machinery used steam, produced by water heated by the fossil fuel coal. Any previous damage to the planet made by man had been promptly repaired by nature. Industry heralded the arrival of poor air, which combined with fog to produce smog.


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