CMR Issue 1


Cambridge Marketing review is a quarterly publication predominantly directed at marketers in middle to senior management roles. It aims to promote thoughtful debate through the consideration of contemporary research and ideas, and through reflection on accepted practices. Available online or as an annual subscription.

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Issue 1 of Cambridge Marketing Review, the journal for practitioners, features articles on a range of marketing topics, including our in-depth focus on providing real value for customers. These include:

  • How to build a brand like Pixar makes movies, by Peter Fisk
  • A profile of Mobas, the integrated brand, design and digital agency
  • A history of brands, by Laurie Young
  • Understanding and appreciating green marketing, by Nigel Bradley
  • An exclusive extract from Value-Based Pricing, by Harry Macdivitt and Mike Wilkinson
  • Marketing strategy in times of uncertainty, by Paul Fifield

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