Has the internet reached tipping point?

£4.99

Product Description

How marketers must react to the crowded online market – By Laura Barton-Taylor

Extract

The arrival of the internet at the end of the 20th century fundamentally transformed the way that organisations operated; pure online companies were created whilst the bricks and mortar gradually saw the incremental benefit of having a website. Now the internet is once again going to change how organisations do business. This will impact the strategy of online retailers. The growth of online shopping has reached a crucial point; in the last 36 months there were 10,005 (37%) new entrants to the UK market (Experian, Hitwise, 2010). However the growth in the number of customers is slowing, at 11% during 2008-2010. The implication is that more e-tailers are competing for the same traffic.

Reviews

There are no reviews yet.

Be the first to review “Has the internet reached tipping point?”

Powered by WordPress. Designed by Woo Themes