Distribution for Marketers – A Cambridge Marketing Handbook
Distribution, within an organisation, relates to processes, people and interrelations between other organisations which connect the production of the products and services to their end-users.
This handbook analyses and assesses the different distribution models and identifies the key issues related to determining distribution strategy across an organisation. It provides a concise guide to identifying the key distribution activities within a wide variety of national, international, physical and on-line businesses and explains how to relate the experiences of other businesses within a company.
About the Author
Karl Meyer has spent the last 20 years working in the internet industry and was Director of Channel Marketing Strategy for WorldCom in EMEA. He is presently Product Marketing Manager for Dante Ltd, where he acts as the interface between end users and the development and support teams. Karl has an MA and is a tutor on the Digital Marketing Programme at Cambridge Marketing College.