CMR Issue 9


Cambridge Marketing review is a quarterly publication predominantly directed at marketers in middle to senior management roles. It aims to promote thoughtful debate through the consideration of contemporary research and ideas, and through reflection on accepted practices. Available online or as an annual subscription.


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Issue 9 of the Cambridge Marketing Review focuses on Marketing Influence and how marketers can really drive executive strategy, with features and articles including:

  • The CIM’s new Professional Marketing Standards
  • Can Marketers stand out by Paul Fifield and John Greenhough
  • A Day in the Life of Greg Roekens-, CTO of AMV BBDO
  • The Future of branded Content Marketing by Justin Kirby
  • Marketing Mash-up by Peter Fisk
  • Book and technology Reviews

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