Product Description
Issue 9 of the Cambridge Marketing Review focuses on Marketing Influence and how marketers can really drive executive strategy, with features and articles including:
- The CIM’s new Professional Marketing Standards
- Can Marketers stand out by Paul Fifield and John Greenhough
- A Day in the Life of Greg Roekens-, CTO of AMV BBDO
- The Future of branded Content Marketing by Justin Kirby
- Marketing Mash-up by Peter Fisk
- Book and technology Reviews
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