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CMR Issue 8

£55.00

Cambridge Marketing review is a quarterly publication predominantly directed at marketers in middle to senior management roles. It aims to promote thoughtful debate through the consideration of contemporary research and ideas, and through reflection on accepted practices. Available online or as an annual subscription.

 

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Product Description

Issue 8 of the Cambridge Marketing Review focuses on Changing Customers, with features and articles including:

  • A Day in the Life of…Anne Godfrey
  • Making sense of Big Data by Steve Messenger
  • Regular feature: Marketing Mash-up by Peter Fisk
  • Lego’s Longevity by Nick Wake

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Print, PDF

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