CMR Issue 7


Cambridge Marketing review is a quarterly publication predominantly directed at marketers in middle to senior management roles. It aims to promote thoughtful debate through the consideration of contemporary research and ideas, and through reflection on accepted practices. Available online or as an annual subscription.

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Issue 7 of the Cambridge Marketing review focuses on FMCG, with features articles about the fast-becoming popular Bill’s Restaurants and the Artisan Food Trail. It also features an amusing and thought-provoking piece by the late Laurie Young. Other articles include:

  • Marketing in the Boardroom by Malcolm McDonald
  • Social Media and Food Marketing by Lorna Brocklesby
  • Are you ready to change the world? By Peter Fisk
  • Design for Business and Marketing by Sally Brazier

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