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CMR Issue 7

£55.00

Cambridge Marketing review is a quarterly publication predominantly directed at marketers in middle to senior management roles. It aims to promote thoughtful debate through the consideration of contemporary research and ideas, and through reflection on accepted practices. Available online or as an annual subscription.

SKU: N/A Category: Cambridge Marketing Review

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Issue 7 of the Cambridge Marketing review focuses on FMCG, with features articles about the fast-becoming popular Bill’s Restaurants and the Artisan Food Trail. It also features an amusing and thought-provoking piece by the late Laurie Young. Other articles include:

Marketing in the Boardroom by Malcolm McDonald
Social Media and Food Marketing by Lorna Brocklesby
Are you ready to change the world? By Peter Fisk
Design for Business and Marketing by Sally Brazier

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