CMR Issue 6


Cambridge Marketing review is a quarterly publication predominantly directed at marketers in middle to senior management roles. It aims to promote thoughtful debate through the consideration of contemporary research and ideas, and through reflection on accepted practices. Available online or as an annual subscription.

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This issue’s main feature is themed around the third sector and is full of articles that we believe you will find of interest and of use. Features include:

  • Philip and Milton Kotler: The Global Economy of Cities
  • Hugh Davidson: How marketers can make vision and values work
  • Generating a buzz about arts marketing
  • Direct marketing: Age UK
  • Inbound marketing

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