CMR Issue 5


Cambridge Marketing review is a quarterly publication predominantly directed at marketers in middle to senior management roles. It aims to promote thoughtful debate through the consideration of contemporary research and ideas, and through reflection on accepted practices. Available online or as an annual subscription.

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Issue 5, the entrepreneurial issue of the Cambridge Marketing Review includes:

  • Nicola Murphy: entrepreneurial spirit or marketing flair?
  • Radical redesign – would you share your coveted designs with the world?
  • Death of the 4Ps!

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