CMR Issue 4


Cambridge Marketing review is a quarterly publication predominantly directed at marketers in middle to senior management roles. It aims to promote thoughtful debate through the consideration of contemporary research and ideas, and through reflection on accepted practices. Available online or as an annual subscription.

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Issue 4, the Anniversary issue of the Cambridge Marketing Review includes:

  • Godfather vs. Gamechanger by Peter Fisk.
  • A view from inside Facebook by Debbie Frost.
  • Cookie Law: are you up to date?

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