CMR Issue 3


Cambridge Marketing review is a quarterly publication predominantly directed at marketers in middle to senior management roles. It aims to promote thoughtful debate through the consideration of contemporary research and ideas, and through reflection on accepted practices. Available online or as an annual subscription.

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Issue 3 of the Cambridge Marketing Review includes:

  • InterBrand Chairman Rita Clifton on how to build a world class brand.
  • An update and expansion on The Branding Iceberg marketing model from its creator, Hugh Davidson.
  • A case study and Marketing profile of the Grand Arcade, Cambridge, East Anglia’s premier shopping destination.
  • The 6 Cs for Making Your Enterprise More Social.

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