CMR Issue 2


Cambridge Marketing review is a quarterly publication predominantly directed at marketers in middle to senior management roles. It aims to promote thoughtful debate through the consideration of contemporary research and ideas, and through reflection on accepted practices. Available online or as an annual subscription.

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Issue 2 of Cambridge Marketing Review includes:

  • An absorbing look into the past and future of IBM, from Kevin Bishop, Global VP Brand and Workforce Enablement.
  • The second in our series profiling agencies: an interview with Fran Brosan of Omobono and an accompanying case study.
  • A report from an industry correspondent in the charity marketing sector.
  • Global Social Networks in focus: is there life beyond Facebook?

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