Product Description
Issue 2 of Cambridge Marketing Review includes:
- An absorbing look into the past and future of IBM, from Kevin Bishop, Global VP Brand and Workforce Enablement.
- The second in our series profiling agencies: an interview with Fran Brosan of Omobono and an accompanying case study.
- A report from an industry correspondent in the charity marketing sector.
- Global Social Networks in focus: is there life beyond Facebook?
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