We managed to book a slot in the diary of Debbie Frost, VP, International Communications and Public Affairs at Facebook to get a snapshot of what communicating about one of the world’s largest brands is really like.
Can you define what Facebook actually looks like from the inside?
It may sound clichéd, but Facebook really is a mission driven company. Mark Zuckerberg started Facebook with the goal of
making the world more open and connected. So everything we do is about helping people connect with friends, family and
things they are talking about, and share what is important to them, no matter where they live or what language they speak. The product teams work on new ways of sharing and the business teams work on ways of making our advertising products relevant and useful by connecting people to businesses they like.
This is of course a very simplistic view – because behind the scenes there are also hundreds of engineers building new products and features, hundreds of people in community operations responding to emails or reports from users, and
hundreds more focused on helping other businesses, organisations and individuals have a presence on our platform.