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A day in the life of ….Anne Godfrey, CEO of the Chartered Institute of Marketing

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Product Description

This new feature will focus on an individual that has strategic or major tactical responsibility for marketing. This issue steps into
a day in the life of Anne Godfrey, Chief Executive Officer of the Chartered Institute of Marketing.

Extract

What does the Chartered Institute of Marketing do?
CIM is a chartered professional body with 35,000 members around the world. We try not to take the not for profit descriptor literally! We are an SME with a turnover of about £15 million and our revenues are generated in almost equal measures by membership fees, education and training. We exist to support and develop sales and marketing professionals throughout their careers.
Anne’s average day
The morning starts with a necessary diversion to the local Costa. Nothing quite like caffeine to set you up for the day! What happens next varies hugely and encompasses corporate governance, change management, organisational design, assessment of research findings, budgeting & business planning, stakeholder management, preparation for speaking opportunities or just the day-to-day decisions involved in managing a team and running a membership body that is also a hotel and conference centre.

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