Level 4 Marketing Executive Apprenticeship

Helping to shape, support and deliver marketing plans, working in conjunction with the Marketing Manager.

Who is this apprenticeship for?

this apprenticeship is for Marketing Executives, Marketing Officers, Marketing and Communications Officers, Marketing Specialists, Communications Executives and Communications Specialists — reporting to a Marketing Manager.

How does it work?

  • 20% of work hours spent off-the-job training
  • Blended learning, with online study materials and a monthly one-to-one Skype tutorial, plus topic specific webinars

What does it cover?

  • Marketing concepts and theories
  • Business understanding and commercial awareness
  • Market research techniques
  • Products and Channels knowledge

What do I get?

  • New knowledge, skills and behaviours
  • An apprenticeship qualification Level 4
  • Professional Body recognition*
* This apprenticeship is designed to meet the requirements for registration as an Affiliate Member with the Chartered Institute of Marketing (CIM)

Duration and cost

The learning section of the apprenticeship is up to 16 months. The end point assessment period is up to 5 months thereafter. The cost is £6,000.

Key syllabus

Section 1: Marketing Concepts & Theories

  • Market Orientation, The Extended Marketing Mix: 7Ps, and Segmentation
  • Marketing Planning
  • Brands and Corporate Reputation
  • Stakeholder and Customer Relationship Management (CRM)
  • Integrated Marketing Communications and Campaigns
  • Digital Marketing Tools and Techniques

section 2: Business Understanding and Commercial Awareness

  • The Characteristics and Plans of the Business and Sector including Vision and Values
  • How Marketing Contributes to Wider Business Objectives
  • Consumer Decision Making Processes
  • Sector Specific Legal, Regulatory and Compliance Frameworks

section 3: Market Research

  • Primary vs Secondary and Qualitative vs Quantitative Data
  • Internal and External Data Sources
  • Market Research Techniques – Online and Offline
  • Data Quality and Validity
  • Insight, Presentation and Reporting

Section 4: Products and Channels

  • New Product Development and Portfolio Management
  • Channel Management and Strategy
  • Marketing Communications Tools and Techniques

Skills and Behaviours

  • Project and Time Management
  • Budgets
  • Communication and Interpersonal Skills
  • Presentational Skills
  • Stakeholder Engagement
  • Campaign Co-ordination
  • Evaluation & Analysis
  • Agility and Flexibility
  • Creative Thinking
  • Resilience & Continuous Improvement
  • Professionalism and Emotional intelligence

End Point Assessment

To complete the apprenticeship and ensure the Standards have been met, apprentices have to complete an end-point-assessment (EPA), an independent End Point Assessor approved by the Register of End Point Assessors. The assessment includes:

  • 90 minute Multiple Choice test
  • The Project Showcase has 3 marked components and is based on an end-to-end Marketing Plan that the apprentice has designed and developed during the End Point Assessment and with their employer.
  • The Professional Discussion is a 50 minute discussion with the assessor which will assess the apprentice’s knowledge, skills and behaviours holistically. 

More information

You can find more information about the Marketing Executive Apprenticeship on the Institute for Apprenticeships and Technical Education website.

What our students say

I am really enjoying it and I am finding the Learning Zone engaging. I look forward to the catch ups with my tutor. All is very relevant. It doesn't feel like work because I am enjoying it. It's not easy but it's enjoyable and I am passionate about communications.

Seb A. Apprentice PR and Communications Assistant, EKC

Really positive and really beneficial. I have been able to put into practice on a daily basis.

Danielle G Apprentice Marketing Executive, Coventry City Council

Really good and really interesting having an academic perspective. I am Enjoying that there are lots of different theories. The Online Learning Zone is easy to use. At the beginning, I used to study on Fridays but this didn’t work because people were off, so Fridays were really busy. Now I am booking the study time in meeting rooms and it is much better!

Charlotte E Apprentice PR and communications Assistant, Fareham Borough Council

Register your interest!

To register your interest, or if you have any questions about the marketing apprenticeships, contact Angie Annies on:

+44 (0)1954 234940 REGISTER YOUR INTEREST
Alternatively, you can talk to a team member using the LIVE CHAT at the bottom of your screen.

Approved provider

The College is approved by the Institute for Apprenticeships and Technical Education and is listed on the Register of Training Apprentice Providers (RoTAP). It is also member of the Association of Employment and Learning Providers (AELP) and an End Point Assessment (EPA) Organisation for the PR and Communications assistant apprenticeship.

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