Level 3

Marketing Assistant Apprenticeship

Supporting customer focussed marketing activities through awareness raising and/or perception building

Who is this apprenticeship for?

This apprenticeship is for Marketing Assistant; Marketing Communications Assistant; Marketing Campaigns Assistant; Brand Assistant; Promotional Assistant  - reporting to a Marketing Executive, a Marketing Manager or a Marketing Director.

How does it work?

  • 20% of work hours spent off-the-job training
  • Blended learning, with online study materials and a monthly one-to-one Skype tutorial, plus topic specific webinars

What does it cover?

Read the full details on the Institute for Apprenticeships and Technical Education website.

What do I get?

  • New knowledge, skills and behaviours
  • An apprenticeship qualification Level 3
  • Professional Body recognition*

This apprenticeship is designed to meet the requirements for registration as an Affiliate Member with the Chartered Institute of Marketing (CIM)
* To maximise the value of the apprenticeships we have mapped the knowledge content of the apprenticeship to the CIM Level 3 Foundation Certificate in Marketing. This allows the apprentice to achieve a dual certification – both the CIM qualification and the Marketing Assistant Apprenticeship. Extra fees for assignment support, CIM membership and assessment fees will apply.

Duration and cost

The learning section of the apprenticeship is up to 18 months. The end point assessment period is up to 5 months thereafter. The cost is £7,000.

Key syllabus

Section 1: Marketing Theories, Concepts and Basic Principles

  • The Role and Function of Marketing Activities include: List or map out the internal relationships your marketing team has with other parts of the organisation. Which other functions and processes does it depend on and contribute to? Which dependencies are positive and which negative?
  • Customer Behaviour: Select 2 recent purchases you or your organisation have made, one small and one large. What process did you go through for each of these? What role(s) did you play? What were the key influences on the final decision? How did the 2 purchases differ in each of these areas?
    Activities include: Obtain and read a copy of your organisation’s Marketing Plan. Does it have all the information you would expect? Are the objectives SMART and do they link to your corporate objectives clearly? How is progress measured and how often is the Plan reported against and to whom? Compile a list for discussion of the key strengths and any weaknesses in the Plan.
  • Marketing Planning and the Marketing Environment Activities include: If you do not already have one, get a copy of your team's marketing plan. Find out what research, data and analysis went into its production. Does it include all the elements you would expect?
  • Market Research and Data Activities include: In consultation with your LM either undertake a piece of online audience research on a campaign or evaluate the results of a recent survey.
  • The Marketing Mix
  • The Marketing Mix in Different Contexts

Section 2: Customer Communications

  • Different Types of Customers
  • The Nature and Importance of Customer Relationships
  • The Purpose and Process of Marketing Communications
  • Marketing Communications Tools
  • Creating an Outline Marketing Communications Campaign
  • Implementing a Marketing Communications Campaign

Section 3: Digital Essentials

  • What is Digital Marketing?
  • Key Factors That Influence the Digital Consumer
  • Digital Marketing Communication Tools
  • Developing Digital Marketing Content
  • Digital Marketing Planning
  • Measuring Digital Marketing Campaigns

Skills and Behaviours

There are specific weeks for skills and behaviours including:

  • Presentational Skills
  • Research techniques
  • Publishing content
  • Writing persuasive text
  • Proofreading
  • Using spreadsheets
  • Ethical behaviour
  • Commitment to continuous development
  • Flexibility
  • Creativity

End Point Assessment

To complete the apprenticeship and ensure the Standards have been met, apprentices have to complete an end-point-assessment (EPA), an independent End Point Assessor approved by the Register of End Point Assessors. The assessment includes:

  • Knowledge test - 40 questions closed response questions (multiple-choice questions)
  • Work based project Showcase - The project may be based on any of the following: • Business specific need – such as a tactical marketing issue • A specific problem • A recurring issue • A new business idea or opportunity 

More information

You can find more information about the Marketing Assistant Apprenticeship on the Institute for Apprenticeships and Technical Education website.

What our students say

Really good and really interesting having an academic perspective. I am Enjoying that there are lots of different theories. The Online Learning Zone is easy to use. At the beginning, I used to study on Fridays but this didn’t work because people were off, so Fridays were really busy. Now I am booking the study time in meeting rooms and it is much better!

Charlotte E Apprentice PR and communications Assistant, Fareham Borough Council

It is really interesting. I don’t have formal training so all the theory is really useful. The Learning Zone is easy to use and easy to navigate in. It’s all interesting. I’m not a reader, so love the videos and doing things. I like talking through with my tutor because he has a different perspective.

Alice W Apprentice PR and communications Assistant, EI Group

I am really enjoying it and I am finding the Learning Zone engaging. I look forward to the catch ups with my tutor. All is very relevant. It doesn't feel like work because I am enjoying it. It's not easy but it's enjoyable and I am passionate about communications.

Seb A. Apprentice PR and Communications Assistant, EKC

Really positive and really beneficial. I have been able to put into practice on a daily basis.

Danielle G Apprentice Marketing Executive, Coventry City Council

Register your interest!

To register your interest, or if you have any questions about the marketing apprenticeships, contact Angie Annies on:

+44 (0)1954 234940 REGISTER YOUR INTEREST
Alternatively, you can talk to a team member using the LIVE CHAT at the bottom of your screen.

Approved provider

The College is approved by the Institute for Apprenticeships and Technical Education and is listed on the Register of Training Apprentice Providers (RoTAP). It is also member of the Association of Employment and Learning Providers (AELP) and an End Point Assessment (EPA) Organisation for the PR and Communications assistant apprenticeship.


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