"In the digital world we live in today, a good grounding in content marketing is an excellent way to start your marketing career and that's exactly what you get with this apprenticeship. Planning, development, creation and evaluation are the cornerstones of the syllabus with lots of excellent reference materials to explore during your study time." - Nick Wake, Apprenticeship Tutor
Who is this apprenticeship for?
A Junior Content Producer, also referred to as a 'Creative Content Assistant', is responsible for developing and creating content that can be used across a variety of media including digital, social media, broadcast or in print.
Benefits for the apprentice and employer
- Students learn vital skills they can apply directly to their roles, including: SEO, copy writing and editing, and content creation across various formats
- It's a cost effect training solution for your company
- Staff will be fully qualified in just 15 months
How this apprenticeship works
- 20% of work hours spent off-the-job training
- Blended learning, with online study materials, a monthly one-to-one Skype tutorial and topic specific webinars
Duration and cost
The learning section of the apprenticeship is up to 15 months. The end point assessment period is up to 4 weeks thereafter. The cost is £12,000.
Skills and behaviours
- Interpret the objectives of the client’s/customer’s brief and research ideas to meet it
- Identify and recommend the appropriate platform/s or channel/s to use
- Analyse the differences between campaigns
- Ensure that the content being developed is organised, structured and labelled effectively
- Present ideas, pitches and proposals for creative content to be further developed
- Ensure content is accessible to all end users and language best practice is applied
- Storyboard and outline script their ideas for content to be developed
- Obtain media assets for use within content creation
- Understand user experience to ensure content is focused on maximising engagement
- Write and edit copy for use in print and online
- Diversity and British values awareness
End point assessment — EPA
To complete the apprenticeship, apprentices have to complete an End Point Assessment (EPA). This includes:
- Workplace observation (25%) of 3 to 4 hours
- Set brief test (30%) of 3 hours preparation, plus 1 hour pitch
- A 60 minute professional discussion (45%)