Who is this apprenticeship for?
A Junior Content Producer — also referred to as a Creative Content Assistant — is responsible for developing and creating content that can be used across a variety of media including digital, social media, broadcast or in print.
In the digital world we live in today, a good grounding in content marketing is an excellent way to start your marketing career and that's exactly what you get with this apprenticeship. Planning, development, creation and evaluation are the cornerstones of the syllabus with lots of excellent reference materials to explore during your study time. - Nick Wake, Apprenticeship Tutor
What are the benefits?
- It's a cost effect training solution for your company
- Staff will be fully qualified in just 12 months
- Students learn vital skills they can apply directly to their roles (including: SEO techniques, copy writing and editing, and content creation across various formats, such as broadcast and social media)
How does it work?
- 20% of work hours spent off-the-job training
- Blended learning, with online study materials and a monthly one-to-one Skype tutorial, plus topic specific webinars.
What does it cover?
- Content planning
- Content development
- Content creation and evaluation
- Industry awareness
What do I get?
- New knowledge, skills and behaviours
- An apprenticeship qualification Level 3
Duration and cost
The learning section of the apprenticeship is up to 12-15 months. The end point assessment period is up to 5 months thereafter. The cost is £12,000.
Section 1: Content Planning
- How to identify the commercial drivers for a client/customer
- The importance of brand, brand awareness and the intended audience within a brief, Interpret the objectives of the client’s/customer’s brief and Research ideas and concepts to meet the brief
- How print and digital audiences differ and the different communication styles that could be used
- How creative content can be used across channels and platforms
- How to work within a budget allocation for a brief
- Where content creation fits within a marketing strategy
- The applicability of emerging technologies, standards and trends to a campaign
- How to select/create a metadata schema to classify content for storage
Section 2: Content Development
- The different styles of writing that can be used according to the type of campaign and How to establish the appropriate tone of voice for the campaign
- How to write text for a non-linear medium
- Understand the end to end production workflow process and the key stages, and own role within this
- The regulatory and legal requirements when using media assets such as copyright, intellectual property rights, web accessibility etc
- Understand the principles of negotiation and how to apply these when acquiring channel and platform space or time
Section 3: Content Creation and Evaluation
- A comprehensive grasp of grammar, punctuation and spelling
- How to write copy that persuades a person or group or raises brand awareness
- How to capture video, pictures, graphics and sound from various formats, in preparation for non-linear editing
- How the editing approach affects the production of the content
- How to identify and manipulate media assets from various sources
- How to securely store and access media assets
- How to archive, conserve and preserve images
- How to use search-engine optimisation techniques
- How to publish web pages using mark-up and style sheets
- How to segment and understand audiences
- How to gather data to evaluate the success of the campaign against the client/customer objectives
Section 4: Industry Awareness
- The culture of creative media organisations
- Commercial pressures, project deadlines and organisation working practices
- How to manage and market their own skills and services
The skills and behaviours covered include:
- Interpret the objectives of the client’s/customer’s brief
- Research ideas and concepts to meet the brief
- Identify & recommend the appropriate platform/s or channel/s to use for the media campaign
- Analyse the differences between media campaigns aimed at retention, acquisition and conversion of customers for clients
- Ensure that the content being developed is organised, structured and labelled effectively and in a logical manner that allows for efficient search and retrieval
- Present ideas, pitches and proposals for creative content to be further developed
- Ensure content is accessible to all end users and language best practice is applied
- Storyboard and outline script their ideas for content to be developed
- Obtain media assets for use within content creation • Understand the user experience to ensure content is focused on maximising engagement
- Write and edit copy for use in print and online
- Diversity and British values awareness
End Point Assessment
To complete the apprenticeship (and ensure the Standards have been met), apprentices have to complete an end-point-assessment (EPA) by an independent End Point Assessor approved by the Register of End Point Assessors. The assessment includes:
- Workplace observation (25%) of 3 to 4 hours
- Set brief test (30%) of 3 hours preparation plus 1 hour pitch
- The Professional Discussion is a 60 minute discussion (45%)
You can find more information about the Junior Content Producer apprenticeship on the Institute for Apprenticeships and Technical Education website.
What our students say
I am really enjoying it and I am finding the Learning Zone engaging. I look forward to the catch ups with my tutor. All is very relevant. It doesn't feel like work because I am enjoying it. It's not easy but it's enjoyable and I am passionate about communications.
It is really interesting. I don’t have formal training so all the theory is really useful. The Learning Zone is easy to use and easy to navigate in. It’s all interesting. I’m not a reader, so love the videos and doing things. I like talking through with my tutor because he has a different perspective.
Really good and really interesting having an academic perspective. I am Enjoying that there are lots of different theories. The Online Learning Zone is easy to use. At the beginning, I used to study on Fridays but this didn’t work because people were off, so Fridays were really busy. Now I am booking the study time in meeting rooms and it is much better!
Cambridge Marketing College’s apprenticeship courses
are brilliant - there is a wealth of knowledge and different types of media
freely available. The tutors are always available to answer questions and push
you to achieve your best. This course has given me the courage to challenge
myself and the organisation I work within!
Marketing College has helped me to build my knowledge and expand my skills
within PR. Once a week, my employer lets me take a study day, which entails
anything from writing a press release, to implementing a crisis communications
plan. This helps me in my role at Sage and puts my skills to the test.
Really positive and really beneficial. I have been able to put into practice on a daily basis.
Register your interest!
To register your interest, or if you have any questions about the marketing apprenticeships, contact Angie Annies on:
The College is approved by the Institute for Apprenticeships and Technical Education and is listed on the Register of Training Apprentice Providers (RoTAP). It is also a member of the Association of Employment and Learning Providers (AELP) and an End Point Assessment Organisation (EPAO) for the PR & Communications Assistant apprenticeship. All our policies (including Prevent Strategy, Health and Safety, Complaints procedure, Equality & Diversity and Safeguarding) are available on request by contacting email@example.com.