Who is this event for?

Anyone wishing to master the art of marketing in the age of woke-washing and cancel culture

About this event


Join our insightful webinar, "Woke-Washing and Cancel Culture - Navigating Modern Marketing Challenges," specifically crafted for marketing professionals grappling with the complexities of today's socio-cultural landscape.

In an era where social justice and activism are at the forefront of customer consciousness, the concepts of 'woke-washing' and 'cancel culture' present unique challenges and opportunities for marketers. This webinar aims to demystify these phenomena, offering practical guidance on how to authentically engage with socially conscious branding while avoiding the pitfalls of insincerity and backlash.

We will delve into the intricacies of these modern dynamics, providing you with the knowledge and tools to:

  • Understand the implications of woke-washing and cancel culture in marketing.
  • Develop authentic and sensitive marketing strategies that resonate with today’s socially-aware audience.
  • Navigate the fine line between genuine social commitment and perceived opportunism.
  • Manage and respond to public scrutiny in the age of social media activism.
  • Build and maintain brand integrity in a rapidly evolving cultural environment.

This webinar is designed to ensure that you leave with a comprehensive understanding of how to effectively navigate these challenging, yet crucial aspects of contemporary marketing.

Whether you're aiming to refine your brand's social stance or seeking to understand the nuances of marketing in a socially-conscious world, this webinar is a must-attend event. Register now to secure your place in this essential conversation and take a significant step forward in mastering the art of marketing in the age of woke-washing and cancel culture.