Who is this event for?
This event is aimed at learners studying for PR & Communications Assistant 2024 Apprenticeship, Digital Product Manager Apprenticeship, Multi-channel Marketer Apprenticeship, Market Research Executive Apprenticeship, Corporate Responsibility & Sustainability Apprenticeship, Marketing Manager Apprenticeship and for Marketing Executive Apprenticeship .
About this event
Great marketing isn’t logical—it’s behavioural. Learn how to apply cognitive bias principles like anchoring, loss aversion and social proof in ways that influence action and build trust.