Who is this event for?

Marketers looking for results driven marketing

About this event

Step into the future of results-driven marketing! This webinar delves into the nitty-gritty of performance marketing, offering insights on tracking, optimisation, and maximising ROI. Whether you're new to the game or looking to sharpen your skills, elevate your campaigns and achieve measurable results.


  • Understand the foundations and principles of performance marketing.
  • Learn about the various channels, including PPC, affiliate marketing, and more.
  • Master techniques for effective ad targeting and segmentation.
  • Dive into metrics that matter: CTR, conversion rate, CPA, and more.
  • Understand the tools and platforms essential for performance marketing tracking.
  • Explore strategies to optimise campaigns for better ROI.
  • Understand the balance between organic and paid growth strategies.
  • Gain insights into the role of content in performance marketing.
  • Learn about the future trends in performance marketing.
  • Master techniques for split-testing and continuous campaign improvement.