Who is this event for?

This Google Analytics course is for individuals working with GA4 in their job role or for current/aspiring small to medium e-commerce business owners interested in learning GA4.

About this event

This Google Analytics course will help businesses and individuals improve their lead generation. If your website has become a black hole (there’s a lot of data going in, but few conversions coming out of it), this short course is perfect for you. With face-to-face training in Cambridge, a tutor will be there to help you every step of the way.

After completing the Google Analytics course you will be able to:

  • Track, benchmark and analyse traffic acquisition across multiple channels
  • Identify and analyse landing pages and website page effectiveness
  • Get insights from engagements and isolate struggle points
  • Report using GA4
  • Integrate and build dashboards using Looker Studio
  • Create bespoke Page Path explorations and conversion funnels by segment
  • Use GA4 data to increase product sales
     

What do I need to bring to the Google Analytics course?

All you need to bring is your laptop to St.Johns Innovation Centre (Cambridge).