Who is this event for?
This Google Analytics course is for individuals working with GA4 in their job role or for current/aspiring small to medium e-commerce business owners interested in learning GA4.
About this event
This Google Analytics course will help businesses and individuals improve their lead generation. If your website has become a black hole (there’s a lot of data going in, but few conversions coming out of it), this short course is perfect for you. With face-to-face training in Cambridge, a tutor will be there to help you every step of the way.
After completing the Google Analytics course you will be able to:
- Track, benchmark and analyse traffic acquisition across multiple channels
- Identify and analyse landing pages and website page effectiveness
- Get insights from engagements and isolate struggle points
- Report using GA4
- Integrate and build dashboards using Looker Studio
- Create bespoke Page Path explorations and conversion funnels by segment
- Use GA4 data to increase product sales
What do I need to bring to the Google Analytics course?
All you need to bring is your laptop to St.Johns Innovation Centre (Cambridge).