Beyond Price: What Customers Really Value Applying Utility Theory to Modern Marketing

Neil Wilkins
Online
30min
Free

Who is this event for?

This event is aimed at learners studying for Marketing Executive Apprenticeship, Marketing Manager Apprenticeship, Digital Product Manager Apprenticeship, Multi-channel Marketer Apprenticeship, Market Research Executive Apprenticeship, Content Creator Apprenticeship, Corporate Responsibility & Sustainability Apprenticeship and for PR & Communications Assistant 2024 Apprenticeship .

About this event

Customers don’t just buy features, they buy outcomes. Rethink your value proposition using the lens of utility theory, and uncover what really makes your offer matter.

Please tell us about yourself before downloading the prospectus.

Title

First name

Last name

Email address

Country

Course type

Cambridge Marketing College takes the use of your personal data very seriously. We would like to send you further marketing communications including information on our upcoming classes, events and news — View our Privacy policy to see exactly how your data will be used and the information you will receive.

I do not wish to receive further marketing communications.

Email address

Password

Something wrong happened — Your message couldn't be delivered.
Please refresh the page or call us.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Beyond Price: What Customers Really Value Applying Utility Theory to Modern Marketing

Who is this event for?

About this event

The Future of Marketing Planning with AI

Sustainability Drop-In for CMC Apprentices

The Power of One More