Who is this event for?
Public, all current apprenticeships, CIM/CIPR students (free for all).
About this event
Search is no longer limited to typed queries—AI assistants and generative agents are changing the landscape. This session introduces the principles of AI Search Optimisation (AIO), helping marketers create content that is visible to both search engines and AI-powered agents. Learn how to make your content more discoverable in a voice- and AI-driven world.