Account Based Marketing

18 August 2022 / 13:00 - 14:00
Webinar

Limited spaces, book now!

This is a FREE event.

"Account based marketing (ABM) is a business marketing strategy that concentrates resources on a set of target accounts within a market. It uses personalized campaigns designed to engage each account, basing the marketing message on the specific attributes and needs of the account.”


When our College tutor and fellow, Neil Wilkins, talks ABM he describes it as total alignment of marketing and sales with an obsession for win-win outcomes for all.


Join Neil in this webinar, as he discusses the practical steps you can take to break down what might be considered a complex concept, into manageable, bite-sized chunks, to deliver new business, crack new markets and add integrity to your brand at the same time.

Speakers

Neil Wilkins

Fellow & Tutor at Cambridge Marketing College

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