There is a delicate balance between having enough data about your customers to be an effective and proactive marketer and keeping within the law and GDPR compliance.
Neil Wilkins will discuss the changes to third party data that will in 2023, increase our reliance on first party data, putting the onus on quality and compliance firmly in the hands of marketers.
Knowing what you can and cannot do with the data, what to collect and how best to store it, will become vital to avoid unnecessary penalties and discomfort for your organisation.
This webinar is important as you prepare marketing strategy and plans for the coming years and vital if you are advising others within your organisation.
Fellow & Tutor
Cambridge Marketing College