Every market shows some amount of seasonality which will impact on marketing plans and campaigns.
High street retailers and fashion houses, know they must plan a year ahead to keep up with production and supply. In some industries there are massive peaks and troughs where products are relevant for only limited periods of time.
Whatever marketplace or industry you are in, understanding seasonality can have a profound impact on your marketing focus and success.
Join Neil Wilkins as he explores Seasonality in Marketing and how you can use the theory to improve your marketing results.
Cambridge Marketing College