Launched in September 2019. Start via our upcoming classes below or at any time worldwide with Online Learning.
Do you need to upskill in a specialist area? Modular awards allow you to further develop your career and will count towards studying for a full qualification.
Available from mid-September. Take both a traditional and digital strategic approach to marketing planning, integrating digital strategy, models, frameworks and techniques throughout to achieve competitive advantage.
Understand how innovation and disruption are affecting organisational growth, learn to develop a business case for innovation, and how to implement
Assess the strategic options for channel selection, relevant insights into digital customers and how digital channels are managed effectively in practice. Define requirements for legal compliance in digital campaigns
Learn about the strategic implications of the digital environment and how to develop and measure a conversion optimisation plan.
Malpractice & maladministration
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