Take a strategic approach to marketing planning, integrating digital strategy, models, frameworks and techniques throughout to achieve competitive advantage. Gain an in-depth understanding of the strategic implications of developments in the digital environment, as well as their impact on marketing.
Study package
Find out what our students receive in their study package as part of this course.
Additional support
There are lots of free resources available within our student community to ensure you gain the best learning experience possible:
- Learning styles support and practical toolkits to help with your studies
- Fortnightly personal development and career webinars
- Two podcasts; one follows the opinions of our experts and the other welcomes guests from the industry
- The ‘Marketer’s Sustainability Toolkit’ shows you what you need to action in your organisation.
Online learning
| Start any time and set your own pace! | £1,335 +VAT | ENROL |
Evening classes
| 13 May 2024 | Cambridge | £2,100 +VAT | ENROL |
Fees and payment
Course fees are subject to VAT in the United Kingdom.
Awarding body
membership and/or assessment fees
are not included.
You can pay the course fees by debit/credit card or provide us with a Purchase Order number to invoice your company.
Spread the cost of your course*
Take advantage and make an initial payment of £370 by credit/debit card, then spread the remaining amount over 10 equal monthly instalments as follows:
Entry criteria and support
In order to take this course, you need to have:
- a relevant Level 4 qualification, such as the CIM Certificate of Professional Marketing; or,
- a Bachelors or Masters degree with at least one third of credits coming from marketing content (120 credits in a Bachelor degree or 60 credits in a Masters): or
- 2+ years’ marketing experience in an operational role plus a diagnostic assessment
- If English is not your first language, you will need to demonstrate English language proficiency (IELTS Academic Modules overall score of 6.5 or equivalent)
Do you know which qualification is right for you?
As part of this course, you will also receive the full study package and there are lots of free resources available within our student community to ensure you gain the best learning experience possible — This includes:
- Learning styles support and practical toolkits to help with your studies.
- The ‘Marketer’s Sustainability Toolkit’ shows you what you need to action in your organisation.
- Fortnightly personal development and career webinars.
- Informal Friday Drop-ins which follows a current topic for students to discuss and generate ideas.
- Two podcasts; one follows the opinions of our experts and the other welcomes guests from the industry.