Level 4 CIM Award in Digital Marketing

Marketers need the essential skills to identify, integrate and monitor digital tactics to enhance marketing activities. This award provides an introduction to the fast moving digital world.

Distance learning

Distance Learning

£380.00* + VAT

£380.00* + VAT

Evening classes

London, UK

25 April 2018, £580.00* + VAT

25 April 2018
£580.00* + VAT
Cambridge, UK

16 July 2018, £580.00* + VAT

16 July 2018
£580.00* + VAT

Executive weekends

Cambridge, UK

17 March 2018, £670.00* + VAT

17 March 2018
£670.00* + VAT

Saturday seminars

Edinburgh, UK

07 July 2018, £580.00* + VAT

07 July 2018
£580.00* + VAT
Manchester, UK

14 July 2018, £580.00* + VAT

14 July 2018
£580.00* + VAT
Bristol, UK

14 July 2018, £580.00* + VAT

14 July 2018
£580.00* + VAT
* Awarding body membership and/or assessment fees are not included.

Course overview

Understand the challenges and opportunities in the digital environment, as well as the digital tools available to support and enhance marketing activities. Learn effective digital monitoring and measurement techniques and the skills needed to improve digital effectiveness.


The award usually takes 6 months to complete. This Award forms part of the CIM Certificate in Professional Marketing or can be studied as a standalone CIM Award.

Entry criteria

  • A Bachelor’s degree in any discipline or 2+ years’ experience in a sales or marketing role.

Course module:

Digital Marketing Mandatory

Study hours: 130

  • The digital landscape and how to develop skills to improve effectiveness
  • Challenges and opportunities within the digital environment
  • Tools required to support and enhance marketing activities
  • Effective monitoring and measurement techniques

Download a sample chapter from the study guide for this module.

Assessment: Assessment is by a three part work based portfolio, comprising research, plan and report.

What our students say

Very good quality of teaching - thank you!

Hannah Dunsdon Marketing Assistant Ascentric

I have found the Professional Certificate an excellent and crucial input in my marketing manager role: it gave me the theory I was lacking. I felt more grounded, more confident in my knowledge and it has given me an extra strategic edge. The tutors went above and beyond to help us in the preparation of exams and assignments, and I would recommend this for all marketers.

Evodie Fleury Social Media Marketing Executive Skyscanner

The tutors were fantastic and all the materials provided were great. I always recommend Cambridge Marketing College.

CMC Alumnus

Soon after I started working in marketing, by recommendation I joined Cambridge Marketing College. After completing the Certificate I was promoted and decided to return to CMC to start the CIM Professional Diploma. The tutors always went out of their way to help as much as they possibly could, and I am now working as a Marketing Manager and I love what I do. None of this would have been possible without CMC, so thank you all from the bottom of my heart. When there are less pressures at work I'll be back for my Digital Diploma, but for now I'll just keep recommending your services.

Laura Darwin Marketing Manager Mullis & Peake LLP

Cambridge Marketing College has amazing tutors, friendly administration staff and great teaching material.

CMC Alumnus

You really have been so so helpful, and I really appreciate it. CMC are lucky to have such wonderful staff who really go the extra mile.

Felicity Dale Associate Director, International Strategic Development Global University Systems

Great tutor sessions and very helpful notes. I have very much enjoyed this module; fantastic and interactive.

Izzy Croker Marketing Executive Ieso Digital health

I made a very good decision, as my studies at CMC improved my overall understanding of marketing, not only market research and helped me get my current position as Market Research Executive at the RAC. The fact that I'm a CMC student and I had gained a CIM Award in Metrics convinced the interview panel I was the right candidate.I am very happy with my CMC experience and would recommend the College to anyone looking for a career change to marketing.

Oleksii Novakov Market Research Executive RAC

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