Level 4 CIM Award in Digital Marketing

Marketers need the essential skills to identify, integrate and monitor digital tactics to enhance marketing activities. This award provides an introduction to the fast moving digital world.

Distance learning

Distance Learning

£395.00* + VAT

£395.00* + VAT

Evening classes

London, UK

24 April 2019, £620.00* + VAT

24 April 2019
£620.00* + VAT
Cambridge, UK

15 July 2019, £620.00* + VAT

15 July 2019
£620.00* + VAT

Executive weekends

Cambridge, UK

28 September 2019, £655.00* + VAT

28 September 2019
£655.00* + VAT

Saturday seminars

Manchester, UK

13 July 2019, £620.00* + VAT

13 July 2019
£620.00* + VAT
Bristol, UK

13 July 2019, £620.00* + VAT

13 July 2019
£620.00* + VAT
Edinburgh, UK

06 July 2019, £620.00* + VAT

06 July 2019
£620.00* + VAT
* Awarding body membership and/or assessment fees are not included.

Course overview

Understand the challenges and opportunities in the digital environment, as well as the digital tools available to support and enhance marketing activities. Learn effective digital monitoring and measurement techniques and the skills needed to improve digital effectiveness. Download sample chapters


The award usually takes 6 months to complete. This Award forms part of the CIM Certificate in Professional Marketing or can be studied as a standalone CIM Award.

Entry criteria

  • A Bachelor’s degree in any discipline or 2+ years’ experience in a sales or marketing role.

Course module:

Digital Marketing Mandatory

Study hours: 130

  • The digital landscape and how to develop skills to improve effectiveness
  • Challenges and opportunities within the digital environment
  • Tools required to support and enhance marketing activities
  • Effective monitoring and measurement techniques

Assessment: Assessment is by a three part work based portfolio, comprising research, plan and report.

What our students say

You really have been so so helpful, and I really appreciate it. CMC are lucky to have such wonderful staff who really go the extra mile.

Felicity Dale Associate Director, International Strategic Development Global University Systems

Great tutor sessions and very helpful notes. I have very much enjoyed this module; fantastic and interactive.

Izzy Croker Marketing Executive Ieso Digital health

The tutors were fantastic and all the materials provided were great. I always recommend Cambridge Marketing College.

CMC Alumnus

Cambridge Marketing College has amazing tutors, friendly administration staff and great teaching material.

CMC Alumnus

Very good quality of teaching - thank you!

Hannah Dunsdon Marketing Assistant Ascentric

Working with Thomas McAlinden my tutor has been fantastic. The feedback I received on my draft was seriously impactful and helped shape my assignment in the final weeks. The greatest benefit to me was that Thomas was always on hand to help. Every phone call, email or text was answered and responded to without delay. 

Brenton Williams Foundation Certificate Student Gilead Sciences Inc.

I have found the Professional Certificate an excellent and crucial input in my marketing manager role: it gave me the theory I was lacking. I felt more grounded, more confident in my knowledge and it has given me an extra strategic edge. The tutors went above and beyond to help us in the preparation of exams and assignments, and I would recommend this for all marketers.

Evodie Fleury Social Media Marketing Executive Skyscanner

Soon after I started working in marketing, by recommendation I joined Cambridge Marketing College. After completing the Certificate I was promoted and decided to return to CMC to start the CIM Professional Diploma. The tutors always went out of their way to help as much as they possibly could, and I am now working as a Marketing Manager and I love what I do. None of this would have been possible without CMC, so thank you all from the bottom of my heart. When there are less pressures at work I'll be back for my Digital Diploma, but for now I'll just keep recommending your services.

Laura Darwin Marketing Manager Mullis & Peake LLP

In a nutshell, studying for the Diploma, with the great support from the tutors, has given me a fantastic grounding and structure around which to make and implement marketing strategy and activity. It has also given me a lot of confidence.

Clare Montgomery Founder Beaujolais and Beyond

Studying at the Cambridge Marketing College has been great so far, it’s clear that all tutors are passionate about each topic and are driven to share their knowledge with the students.

Taylor Green Marketing Specialist Peter Bush Communications

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