Bulgaria
Egypt
Germany
India
Netherlands
United Arab Emirates
United Kingdom
Spread the cost of your course*
Take advantage and make an initial payment of £300.00 and £70.00 administration fee by credit/debit card, then spread the remaining amount over 10 equal monthly instalments.
* Available for UK bank accounts only.
Online learning
£1230.00* + VAT
* Please note: Awarding body membership and/or assessment fees are not included.
Course overview
Learn about the role of marketing in the organisation and the key concepts that underpin the activities of the marketer. Gain the knowledge and skills to plan and implement successful campaigns that deliver real results for an organisation. Understand that customer loyalty, the customer/user experience and customer insight are the core of achieving optimum satisfaction and retention.
With our Professional Services pathway, students learn the same skills and knowledge as the standard Certificate in Professional Marketing but with a professional services twist to suit their industry. Students receive a specialist textbook and additional tutor, who is an expert in dealing with marketing for the sector. This course is offered in partnership with the Professional Services Marketing Group (PSMG).
Duration
12 months (18 months support is provided for added flexibility if needed).Entry criteria
- A Bachelor’s degree in any discipline; or,
- 2+ years’ experience in a sales or marketing role
Course modules :
Applied Marketing Mandatory
Study hours: 130- Understand the contribution of marketing to the organisation
- Know what influences customer behaviour across a range of contexts
- Understand the factors and trends in the marketing environment and how they affect marketing
- Know a range of options for gathering relevant marketing information
- Understand the application of the marketing mix within different marketing contexts
- Know how to apply and adapt the marketing mix to satisfy customer needs and business goals
You can view the full syllabus for the module here.
Assessment: Multiple choice exam
Planning Campaigns Mandatory
Study hours: 130- Understand the process of planning a campaign
- Know how to undertake an internal and external situational analysis
- Know how to develop a successful campaign plan
- Understand how to implement a plan in practice
- Understand the principles of monitoring a marketing campaign
- Know how to undertake a post campaign evaluation
You can view the full syllabus for the module here.
Assessment: Work based assignment on an organisation of your choice.
Customer Insights Elective
Study hours: 130- Understand the range of customer contexts in which the marketer operates
- Understand the key factors that influence customer behaviour
- Understand the customer experience
- Know how to enhance the customer experience
- Understand the range of research methods and metrics available to monitor customer experiences
- Know how to use and apply research approaches to gain insight and inform decision making
You can view the full syllabus for the module here.
Assessment: Work based assignment on an organisation of your choice.
Digital Marketing Techniques Elective
Study hours: 130
- Understand digital marketing tools and techniques
- Assess different applications of digital marketing
- Know how to integrate digital and offline marketing
- Understand approaches to enhancing stakeholder engagement
- Know how to develop a digital marketing plan
- Apply and adapt digital marketing analysis
You can view the full syllabus for the module here.
Assessment: Work based assignment on an organisation of your choice.
What our students say
You really have been so so helpful, and I really appreciate it. CMC are lucky to have such wonderful staff who really go the extra mile.
Cambridge Marketing College has amazing tutors, friendly administration staff and great teaching material.
The tutors were fantastic and all the materials provided were great. I always recommend Cambridge Marketing College.
Don't have the flexibility to study a full qualification?
You can take just one of these qualification modules as an Award which will count towards studying for a full qualification.
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