Level 4 CMC Apprenticeships in PR and Communications Assistant

Knowledge and skills requirements The requirements set out in the Standard can be met through the learning outcomes of two units of the CIPR Professional PR Certificate Level 4, which can be studied by distance learning. The College has an excellent track record in teaching this qualification and consistently high pass rates. Using the CIPR framework, in addition to the Standard, provides an excellent practical knowledge base for the apprentice and the organisation.

Distance learning

Distance Learning

£0.00 + VAT

Course overview

Framework for Delivery

  1. Visit to organisation: health and safety assessment and details of the apprentice

  2. Meet the apprentice, skills mapping, on boarding and introductory learning

  3. Ongoing Admin support throughout the Apprenticeship, including audit, record keeping, and informing the organisation of progress, ILR preparation and submission

  4. Monthly Skype discussion with Alan Anstead:

    • Review progress
    • Answer questions
    • Planning and mapping the work-based project to learning outcomes/job role
    • Review of off the job training log

  5. On-line learning via our Learning Zone including reading, podcasts and videos

    • Unit 1 CIPR Professional PR Certificate: PR in context: Research and Planning
    • Unit 2 CIPR Professional PR Certificate: Content, Media and Engagement

  6. Additional learning: elements on specific items in the Standard not met by the CIPR units, plus diversity and Prevent training

  7. Support for creating and checking of the portfolio of evidence before submission for the end point assessment

  8. Advice on the presentation for the end point assessment

  9. Support through design of project report assessment and, if required, the CIPR assessment (see below)

  10. Preparation for final end point assessment


15 months

Course modules:

Quarter 1 Mandatory

Quarter 2 Mandatory

Quarter 3 Mandatory

Quarter 4 Mandatory

Quarter 5 Mandatory

What our students say

Working with Thomas McAlinden my tutor has been fantastic. The feedback I received on my draft was seriously impactful and helped shape my assignment in the final weeks. The greatest benefit to me was that Thomas was always on hand to help. Every phone call, email or text was answered and responded to without delay. 

Brenton Williams Foundation Certificate Student Gilead Sciences Inc.

Really good. I am enjoying it very much”: It’s opened my eyes to things I didn’t know” such as “how I shop as a consumer. My Line Manager is very helpful and supportive and my tutor is lovely and helpful. It’s reassuring to know I can reach out to him.

Nooria P. Apprentice Marketing Executive Abcam

Cambridge Marketing College has amazing tutors, friendly administration staff and great teaching material.

CMC Alumnus

In a nutshell, studying for the Diploma, with the great support from the tutors, has given me a fantastic grounding and structure around which to make and implement marketing strategy and activity. It has also given me a lot of confidence.

Clare Montgomery Founder Beaujolais and Beyond

The tutors were fantastic and all the materials provided were great. I always recommend Cambridge Marketing College.

CMC Alumnus

You really have been so so helpful, and I really appreciate it. CMC are lucky to have such wonderful staff who really go the extra mile.

Felicity Dale Associate Director, International Strategic Development Global University Systems

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