Level 4 CAM Diploma in Marketing Communications

This practical qualification is for communications professionals whether working in advertising, PR or marketing communications.

Course overview

The CAM Diploma in Marketing Communications is designed for communications professionals whether they are working in Advertising, PR or Digital Marketing Communications. It teaches practical, vocational skills which can be used in the workplace immediately, as well as the underpinning theory of marketing communications.

Entry requirements 

A Bachelor or Masters degree in a non-Business discipline or 2+ years’ experience in a sales or marketing role.

The qualification

This CAM Diploma has 5 mandatory modules but at CMC we also incorporate Digital Communications through the Integrating Digital Media & Branding and the Digital Marketing Essentials modules to ensure maximum contemporary content. As a result you now have the option of obtaining a further Diploma in Digital Marketing (Media & Branding) from this course.


The course usually takes 18 months to complete.

Study hours 

Each module requires 120 hours of study to complete.

Course modules:

Marketing and Consumer Behaviour Mandatory

  • The Marketing Mix (7Ps)
  • How customers make purchase decisions
  • Theories of marketing using psychology and sociology

Direct Marketing and Sales Promotion Mandatory

  • Sales promotion practices
  • Nature and scope of direct marketing
  • Delivering an effective direct marketing campaign

Advertising Mandatory

  • The role and practice of advertising within marketing
  • How to plan and create advertising campaigns
  • The role and responsibilities of agencies and media owners

Integrated Media Mandatory

  • The principles of media research, media selection and campaign planning
  • Mass media, opportunities for advertising creativity and impact of technology
  • Digital media and trends

Public Relations Mandatory

  • History and definitions of PR
  • The function of PR and the needs of varying audiences
  • PR techniques and uses
  • Creating an effect PR plan


Assessment is by a 2 hour exam for the Advertising, PR, and Direct Marketing & Sales Promotion modules; and a work-based assignment for each of the Marketing and Consumer Behaviour, and Integrated Media modules. Assessment for the digital modules, which is also by assignment, is optional.

What our students say

I just want to thank you all for the tremendous time I had studying for my CAM qualification. Each of the modules was delivered by industry experts who were clearly very experienced, knowledgeable and passionate about their particular subject. I for one now feel more confident about my own marketing skills and knowledge, and am empowered to apply them on a daily basis within my current organisation. Thank you for all that you did to support, challenge and educate me during this time.

Katie Hart Founder Rhetonic

Shane and all the people I and my colleagues spoke to were great – patient, supportive, efficient and friendly.

Lynwen Davison Communications Officer Derbyshire County Council

Taking on the CAM Diploma through the executive weekend programme was indeed challenging but I received so much help and support from Cambridge Marketing College. Our weekends provided a great opportunity to meet likeminded individuals and build relationships which helped carry me forward through my coursework and exams. The tutors gave inspiring examples of their own experiences in the marketing industry and they were always on hand to give feedback, help and advice.

Sharolyn Anderson Marketing & Communications Assistant Mace Group

I just wanted to let you know that I have now completed my Diploma in Marketing Communications! I appreciate the College’s assistance, most especially the patience of my teachers in making this possible. Balancing my heavy workload with studies (and personal life) was a great challenge and I couldn’t have done it without your support. Again, many thanks and more power to Cambridge Marketing College!

Melanny Lopez Group Marketing Communications Manager Aggreko

I just wanted to drop a quick thank you to you all for helping me to complete my CAM Diploma in Marketing Communications. I thought all the study weekends and the organisation of the course were excellent and have found that it has already been hugely influential on my current employment and my future career plans.

Neil Greaves Marketing Officer Blackpool Sixth Form College

Distance learning

Distance Learning
£1310.00* + VAT
* Awarding body membership and/or assessment fees are not included.

We're here to assist!

If you have any questions about this course or would like confidential advice, please do not hesitate to get in touch:

+44 (0)1954 234940 Contact us
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