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CIM Marketing Leadership Programme

  • Level: 7
  • Duration: 18 months
  • Study options: Online learning
  • Locations: Online

This is the CIM’s highest level qualification and is ideal for professionals with senior marketing experience, who are looking to learn essential leadership skills they can apply to their role. 


Learn how to evaluate the potential impact of emerging contemporary marketing challenges and apply strategic thinking to develop future strategies. Manage an organisation’s assets to build and sustain a clear market position to guide, support and implement market-led change within an organisation. Assess the components of a sustainable and clearly defined consultancy proposition or understand the customer dynamics relevant to the industry sector.


We are extremely proud to have had the first two students in the world complete this course.

Benefits

How will this course benefit you, your organisation and your professional network?

  • Reflect upon and improve your own performance
  • Quantify the value of your own knowledge and experience
  • Test your ability to develop a growth strategy and to convince colleagues to support it
  • Identify the metrics that you really need to deliver your strategy
  • Question the value of the legacy systems operating in your business
  • Step back from the day-to-day and think strategically about the business
  • Pick up inspiration and share ideas with your peers, from a variety of sectors
  • Use as a springboard if you're planning a start-up venture
  • Ensure you are up to date on the very best practices
  • Show off to your network and add post nominals to your name
  • Enjoy your graduation ceremony!

Tuition package

As well as our comprehensive study package this course includes:

  • a specialist textbook for each module
  • an exclusive case study created by the College to aid learning
  • access to our exclusive Slack channel for discussions with fellow learners

Additional support

There are lots of free resources available within our student community to ensure you gain the best learning experience possible:

  • Learning styles support and practical toolkits to help with your studies
  • Fortnightly personal development and career webinars
  • Two podcasts; one follows the opinions of our experts and the other welcomes guests from the industry
  • The ‘Marketer’s Sustainability Toolkit’ shows you what you need to action in your organisation.

 

 

Online learning

Finance option available
Start any time and set your own pace! £4,500 +VAT ENROL

Fees and payment

Course fees are subject to VAT in the United Kingdom.

Awarding body membership and/or assessment fees are not included.

You can pay the course fees by debit/credit card or provide us with a Purchase Order number to invoice your company.

Spread the cost of your course*

Take advantage and make an initial payment of £1,270 by credit/debit card, then spread the remaining amount over 12 equal monthly instalments as follows:

  • Online learning £350/month

Entry criteria and support

In order to take this course, you need to have:

  • A Level 6 qualification in any discipline, plus 7+ years senior marketing experience,
  • OR; Level 6 qualification in Marketing, plus 5+ years senior marketing experience,
  • PLUS; Evidence of career progression, a sufficiently strategic current role and IELTS 7 or equivalent (if first language isn't English).

Level finder

Do you know which qualification is right for you?

The College will offer you 18 months, although 24 months support is provided for added flexibility.

As part of this course, you will also receive the full study package and there are lots of free resources available within our student community to ensure you gain the best learning experience possible — This includes:

  • Learning styles support and practical toolkits to help with your studies.
  • The ‘Marketer’s Sustainability Toolkit’ shows you what you need to action in your organisation.
  • Fortnightly personal development and career webinars.
  • Informal Friday Drop-ins which follows a current topic for students to discuss and generate ideas.
  • Two podcasts; one follows the opinions of our experts and the other welcomes guests from the industry.

Course modules

Study hours:
200 hours, split into a provided weekly study plan.

  • The dynamic marketing environment
  • Key business drivers for organisational success
  • Opportunities for value creation
  • Innovative and positive responses to emerging challenges

 

Study hours:
200 hours, split into a provided weekly study plan.

  • Build, lead and manage change
  • Change culture and organisational agility
  • Handling resistance to change
  • Strategic planning for change

 

Study hours:
200 hours, split into a provided weekly study plan.

  • Options for business growth
  • Capabilities to maximise performance
  • The organisation's ability to respond to change
  • Strategies for sustainable growth

 

Study hours:
200 hours, split into a provided weekly study plan.

  • A sustainable consultancy proposition
  • Personal brand development
  • Client business issues
  • Design, implement and embed solutions