Level 6 CIM Diploma in Professional Marketing: Sports

This qualification is a specialist pathway for Sports Marketers which gives you the double advantage of gaining an internationally recognised qualification whilst addressing specific Sports issues.

Course overview

The CIM Diploma in Professional Marketing gives you the required knowledge, skills and understanding at management level to take a strategic approach to marketing planning, understand key marketing metrics, and interpret relevant insight to make informed strategic decisions.

This specialist pathway is for all marketers who are making their career in the  Sports sector, whether your business is to do with products or services, or both. 

Entry requirements

A Marketing or Business degree with a minimum of 50% of credits in Marketing or over 4 years’ marketing experience.

Specialist tutor and course materials

In addition to the standard study materials, you will receive additional textbooks and have an experienced Sports Course Leader, Nick Wake.


The full qualification usually takes 12-18 months to complete.

Study hours

Each module requires 150 hours of study and can also be studied on a modular basis with each completed module giving you a CIM Award.

Successful completion of three modules will lead to the CIM Diploma in Professional Marketing.

The course

The course consists of two mandatory modules and one elective from a choice of two, which are detailed below.

Course modules:

Strategic Marketing Mandatory

  • Using Strategic Marketing planning to achieve competitive advantage
  • Situation analysis and assessing the external and internal environments
  • Effective decision making
  • Employing monitoring and measurement techniques to achieve objectives

Mastering Metrics Mandatory

  • Measuring and managing marketing data for effective decision making
  • Effective marketing analysis, analytics tools and techniques

Driving Innovation Elective

  • Embedding innovation to help organisations deal with the challenges of a fast-moving market place
  • The relationship between marketing and entrepreneurship
  • Key factors in building and nurturing innovation
  • The role of internal marketing in supporting a culture of innovation
  • Implementing change programmes

Digital Strategy Elective

  • Implementing digital marketing capabilities in strategic marketing planning
  • Macro and Micro environments
  • The impact of the disruptive digital landscape in delivering objectives
  • How marketing mixes can enable organisations to respond with agility to marketing needs
  • Management of digital channels and the application of key digital measures

What our students say

The tutors were fantastic and all the materials provided were great. I always recommend Cambridge Marketing College.

CMC Alumnus

I opted to study the CIM Professional Diploma in Sports Marketing to realise my dream of working in the Sports Industry. I took the course via distance learning and cannot fault the support of my tutor and all the staff I dealt with at Cambridge Marketing College. Through completing my assignments I gained valuable insight and exposure into marketing at sports organisations, and ultimately the CIM designation was instrumental in helping me move Industries. I now work as an Account Representative at a global sports brand and do not think I would have achieved this had I not completed this qualification. Thank you Cambridge Marketing College!

Matt Royle Field Account Representative Adidas

The students and teachers of the CIPR qualifications at Cambridge Marketing College are to be congratulated. A 100% pass rate is a real achievement and testament to everyone’s hard work and the quality of the teaching and students. Congratulations once again from all at the CIPR.

Elisabeth Lewis-Jones Then CIPR President

Cambridge Marketing College has amazing tutors, friendly administration staff and great teaching material.

CMC Alumnus

Distance learning

Distance Learning
£1230.00* + VAT
* Awarding body membership and/or assessment fees are not included.

We're here to assist!

If you have any questions about this course or would like confidential advice, please do not hesitate to get in touch:

+44 (0)1954 234940 Contact us
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